Important Search Engine Marketing Tools

Anyone working in Search Engine Marketing knows that this industry travels at warp speed. If you're trying to market your web site or the web sites of your clients via search engines, chances are your time is limited - severely limited.
To squeeze as much into my schedule as possible without resorting to self-cloning, my daily routine involves the use of a range of time-saving tools and software. I use such tools on a daily basis and I truly don't know how I'd function without them. I'm not the only one. I've talked to other SEM experts and they also rely on various tools to help them through their hectic schedules.

Here is a líst of must-have tools used by busy SEM professionals

1. Freshbooks Invoicing and TimesheetsFreshbooks is an online estimating, invoicing, project management and time tracking service that gives your business a professional image, no matter how small. I use it to invoice all my clients online and it can even be set up to automatically bill and debit the credít cards of recurring clients every month. It also has built in staff timesheets and project management tools for online collaboration.

2. XML Sitemaps GeneratorThe XML Sitemap Generator trawls through all levels of your site to generate an XML sitemap. It also gives you a running count of pages, provides a text-based URL líst and a HTML sitemap you can import straight into your site. The online version of the generator is free for sites of less than 500 pages, but there's also a low-cost script-based version for large sites that can be set up to automatically index your site, upload an updated XML file to your server and ping Google and Yahoo when done.

3. Proposal KitProposalKit takes the chore out of creating and tailoring client estimates and proposal contracts. With over 200 pre-designed self-guiding templates ready to fill in the blanks with your company, project/product/service and client information, ProposalKit has already half completed your proposal for you.

4. ClickTracksAs far as site analytics goes, the depth and accuracy of data provided by ClickTracks just can't be beaten, in my opinion. The visual analysis ClickTracks provides is probably its best known feature, with statistical data overlaying actual screenshots of your web site pages. The ability to flag individual visitors or groups of visitors based on unique identifiers (such as all persons who visited page x or all persons who bought product d) provides a level of analysis that other analytical packages can't compete with.

5. AWeberAWeber is a multiple auto responder and mailing líst management service rolled into one. Members can send an unlimited number of campaigns, follow up messages, and newsletters to an unlimited number of approved opt-ín lists. For newsletter purposes, a wide range of templates are provided, as are free training guides and videos to help you create campaigns.

6. JROXJROX Affilíate Manager software (JAM) is a super powerful affilíate program that includes follow up email tools, email broadcasting, custom URLs and the ability to create up to 10 affilíate downlink levels. It offers affiliates groovy 3d Flash-based graphs and charts displaying their referrals and commissions and an organized marketing tools area for storage of banners, links and promotional materials.

7. Keyword DiscoveryKeyword Discovery is an advanced keyword research and search term suggestion tool produced by Trellian.

8. Google AnalyticsGoogle Analytics is free web-based site metrics / analytics software hosted by Google. After you include tracking code on all selected pages of your site, Google collects data regarding visitor activity and then you are able to log into an Analytics interface and view site activity and produce reports.

9) Backlinkwatch.comType your URL into Backlink Watch and get complete detailed information about the quality and quantity of backward links pointing to your website. It will show you anchor text, Google Toolbar PageRank, total outbound links on that page and nofollow flag for each of your inbound links available

10) Jim Boykin's toolsA collection of 17 free SEO tools developed by Jim Boykin and his staff, including a cache analyzer, Backlink checker, keyword density tool and multiple inbound and outbound link checking tools

11) Google Webmaster CentralGoogle Webmaster Central is Google's one-stop shop for webmaster resources. It contains answers to common questíons about Google crawling and indexing and guidelines for webmasters to follow when publishing their content. It also provides statistics, diagnostics and management of Google's indexing of your website, including Sitemap submission and reporting.

12) Yahoo! Site ExplorerYahoo! Site Explorer is Yahoo's version of Google Webmaster Tools. It allows you to explore all the web pages indexed by Yahoo! Search, view the most popular pages from any site, view a comprehensive site map and find pages that link to that site or any page.

13) Ranks.nlRanks.nl is a keyword density and page prominence indicator. Type in a URL and target keywords to determine the page density and prominence for certain keywords within the page text and/or HTML tags.

14) Rex Swain's ToolsRex Swain is an independent software developer who has uploaded a range of his custom server tools and demos to his web site. Tools include an RGB color sampler, HTTP Cookie Demo, a HTML sampler and an email form demo.

15) SearchStatus for FirefoxSearchStatus is a toolbar extension for Firefox and Mozilla that allows you to see how any and every website in the world is performing in the search engines

16) Microsoft ExcelMicrosoft Excel is probably the world's most popular spreadsheet application. Apart from its powerful formulas for financial reporting, Excel charts and spreadsheets are great for site analytics analysis and sharing, sitemap creation, SEO/PPC campaign reporting and tracking link building campaigns.

17) Google ReaderGoogle Reader is a RSS and XML feed reader that constantly checks your favorite news sites and blogs for new content and presents them to you in one interface. It also allows you to share sites/pages of interest with others.

18) BloggerBlogger is a popular online blog provider and templating service owned by Google, where you can quickly set up a blog of your own to post thoughts, interact with people, and more.

19) The Lynx ViewerThe Lynx Viewer developed by YellowPipe allows webmasters to see what their pages will look like when viewed with Lynx, a text-mode web browser. This view is very similar to how search engine robots see your site.

20) BasecampBasecamp is an online collaboration and project management service designed for staff and clients to manage internal and client projects from multiple locations

Methods Of Adding More Content To Your Site (Part 2)

Methods Of Adding More Content To Your Site (Part 2)

News Section
News items related to your industry or even your business can be a good excuse to regularly add content. As a general rule they will contain what will turn out to be reasonable long tail search results and you can optimize the pages. Good news or press releases may be picked up by other industry news sites providing you with more exposure as well as genuinely useful content for your site.
Let's not overlook that it's always good to brag. Modesty will not win you customers, so if your business or website achieves something big then brag about it. Inform your customers how they too can benefit and the advantages that your news gives to them.
Forums
Some believe that the forum is becoming outdated by more modern web 2.0 applications and portals. While this may be true, the forum can still be used to your advantage although only in the appropriate circumstances. Forums provide a means for people to communicate with one another, and if you can create a vibrant and lively forum, you will instantly attract regular visitors.
The forum can also be used to direct your website visitors. If there's a particularly hot topic, then link to it from one of your pages. If somebody (even you) posts a particularly beneficial post, then link to it from one or more of your pages. Conversely, you can also point forum readers to the main pages of your site. It is possible, with certain forum applications, to replace all instances of a word with a link to one of your pages – a quick way to flow traffíc into your main site.
Blogs
Who hasn't heard of blogs, right? They caused a huge debate when first introduced. Early bloggers claimed they would be the future of the Internet while more skeptical marketers and Webmasters decided their popularity would dwindle eventually. The former certainly came true and it seems there are blogs everywhere, within every industry, and on every conceivable topic.
Blogs have been turned into books, books into blogs. Blogs have even been turned into TV series and, again, vice versa. If you're not blogging then you're not communicating because a blog really does provide a superb way of communicating with your visitors and your customers. And, you guessed it, it allows you to add a lot of good content to your site and will usually draw good search engine traffíc for your efforts.
Frequently Asked Questíons
An old favorite of the Internet marketer. The FAQ page serves a number of purposes, but primarily it is used to prevent an excessive number of telephone calls and emails with simple questíons. An FAQ page can also be used to highlight some of the main benefits of your service or product. For example, if you sell trainers, and deliver them the next day, one of your questíons could be:
"Q - How long before my Nike trainers are delivered?"
"A - We provide next day delivery on all orders placed before 2pm"
That's a very simplistic view, but it can help to sell your product. Also ensure that you include some of your more important keywords through the questíons and answers.
Knowledgebase
A knowledgebase is essentially the next step up from an FAQ page. Instead of having a single page with all of your questíons and answers you would create an article or short article that concentrates on one question or one tutorial. Once you have built up a good number of these you have an excellent point of resource, a good way to attract visitors, and a method of keeping unnecessary customer communications to a minimum.
Feeds
RSS and XML feeds are not new, but they are good for adding content to your site. Look for other sites within your industry that provide feeds and embed them into a page or several of the pages of your site. This can help with SEO because the better feeds update regularly and the search engine spiders believe your site content updates regularly.
These are just some of the more basic but effective methods of adding more and more content to your website. Anything that enables you to add more words has the ability to help improve traffíc and conversions, and provide your customers with an invaluable resource that they will hopefully return to time and time again.
If you don't already have a blog, then get one. At least one. You can combine a blog with other methods of adding content. For instance, you can add other people's articles, or your own articles to the pages of your blog. Alternatively, you can use a blog as the news section of your website. They are easy to design and typically very easy to establish and integrate into your website.

Methods Of Adding More Content To Your Site (Part1)

Methods Of Adding More Content To Your Site (Part1)

Content is king and your content site is your kingdom. When the adage "content is king" was first coined, the web was, in many respects, a simpler place for Webmasters. Creating a website with ten to twenty pages of keyword rich content would generate excellent search engine results and a mass of traffíc as a result. Note that keyword rich has now been replaced by keyword optimized – a subtle difference, but a difference nevertheless.

However, the web evolved (difficult to imagine that it's only now considered web 2.0). With the evolution of the web came a much greater demand from web users. Where the static content site was once the epitome of everything good about the Internet, that is less true of the most recent incarnation of the World Wide Web. Your website visitors demand more, but are you able to provide it? We look at various methods of including more content on your website.

More Pages
OK, we'll deal with the most obvious method first. Add more pages. It's simple and it might be considered old school to many, but it still has a place. The more pages of content you have, the more information you can provide and the more keywords you can target. The math is simple and the technique is devastatingly simple.
Try to add new pages for new topics and, if a particular topic looks like being too verbose, split the page down into several parts. Hostíng plans usually allow for a lot of disk space so you should have no problems with space limitations in this respect. Content Management Systems are often included as part of a hostíng control panel, again making it much easier to add more pages to your website.
Add An Article Directory
This is a similar approach to adding more pages in many respects except that it allows for a slightly different structure. An article directory is an excellent way to provide visitors more information on the topic of your site. Articles can be categorized, and include deep links to the appropriate pages of your site.
Articles are very marketable, in the sense that if they are well written, other websites may be inclined to link to the article or even republish it in full with all links to your site left in place. If you simply want to add more content, and use the resulting pages as online real estate, then you could consider accepting article submissions from other authors and Webmasters. You receive free content while the authors receive exposure.

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.ASIA domain

.ASIA domain extension has been designed to meet the needs of the thriving Asian Internet community for companies, brands, and marketers. The new top level domain adds a strong sense of affiliation to corporate brands and online identities and communicates a commitment to Asia. Today, the word 'Asia' is widely used in numerous brands and company names. A Google search returned about 1.5 million results for the term "Asia Ltd.". The monster.com website listed about 300 names that started with the term 'Asia' on its online company database for US companies. The amazon.com site listed more than 900 entries when searching "Asia" under the magazine category, and over 200,000 entries in the books. category. The beauty of .Asia lies in the fact that it provides value that goes well beyond a simple domain extension.

Book you .Asia Doamin WWW.NETLYNX.COM

India Inc makes a beeline to grab the .asia domain

India Inc makes a beeline to grab the .asia domain

Before cyber squatters can get hold of prized virtual .asia identities, the real owners want to ensure that they have booked the domain names. Companies are making a beeline to grab the .asia domain being launched on Tuesday. According to sources, Bharti Airtel, Reliance ADAG, ICICI Bank, Kotak Mahindra, T-series and several other companies have already expressed interest in buying .asia domain names. ICICIBank, Maruti, Airtel and others have faced problems in the past with their domain names – Airtel.com, Maruti.com, ICICI-bank.net — which were registered by someone else. Priced at $100, the .asia domain names will carry a registration fee of Rs 1,600 for two years fee. “We expect about 30,000 .asia domains to be registered by February, 2008,” says Ching Chiao, VP Community Relations at DotAsia registry based in Hong Kong

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“We have got the permission to launch .asia domain from ICANN (Internet Corporation for Assigned Names and Numbers) after six years of deliberations. The .asia community will be beneficial for all companies having Asia wide operations,” he added. ICANN is the apex body that registers, manages and introduces new domains. In India, Net4, an Internet Service Provider for enterprises, along with two other ICANN registrars Directi, GoodLuckDomain will offer the .asia domains from October 9. “In the first phase we will offer the domains to all sovereign rights holders (like government or industry associations). The second phase will be open for companies having registered trademarks. The third phase will be for companies who have applied for trademarks. In the fourth and last phase we will offer a land rush which will close in one day,” Mr Jasjit Sawhney, CEO Net4 said. In a land rush, individuals can buy all unregistered domain names. Domain name squatters have also set sights on .Asia. About 140 million domain names have already been sold on the internet. The average price of a domain name sold today is about $5,000 with some crucial (company) domains being sold for over a million dollars. Indian companies have also faced problems in the past with mischievous squatters posting objectionable pictures on a company’s similar sounding domain name. No wonder the rush now by the genuine owners of virtual identities, to register the .asia domain.

LINKS

http://www.icann.org/tlds/stld-apps-19mar04/asia.htm

Register Domains in Asia..........Protect your name in Asia

'.Asia' launched as Internet domain .ASIA .Asia

'.Asia' launched as Internet domain .ASIA


Bidding began Tuesday (10 th Oct 2007) for prime new pieces of Internet real estate with the launch of the ".asia" domain name, which aims to become one of the web's most desirable addresses.

The regional domain comes after the launch of the European-based .eu name last year and aims to join .com and .net as a widely used website suffix.

"The .asia domain acts like a channel or a portal, showing your commitment to the Asia market as a whole," said Edmon Chung from DotAsia, a Hong Kong-based group that won the right to set-up the domain.

"It provides an easier way to direct customers to your products.

"Our research has found that 'Asia' is one of the most searched-for terms and by having a .asia website, your ranking on Google or Yahoo will become much higher."

Prices for website addresses can range from as little as 10 dollars to several hundred dollars, depending on their desirability, Chung said.

Businesses with trademarks, governments and official bodies will be allowed to register website addresses ending with the suffix during the initial offer period. The general public will be allowed to bid from February.

Firms and global brands from both inside and outside Asia were likely to be interested, and the suffix would act as a complement to country-specific domains such as .cn for China and .jp for Japan, Chung said.

He expected tourism bodies to be some of the first groups bidding for domain names, especially those with specifically Asian slogans, such as Hong Kong's "Asia's World City" and "Malaysia. Truly Asia."

The initial bidding period will be used to try and prevent disputes between organisations and individuals vying for a specific domain name, Chung said.

If several claims are deemed equally valid, they will eventually be settled by an auction run by the not-for-profit group.

Top-level domains, which include .Asia, country-specific suffixes and around 20 generic names, such as .biz or .org, are regulated by the US-based Internet Corporation for Assigned Names and Numbers, with specific addresses sold through registrars.

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LINKS

Internet names for Asia launched
Corporate India plays safe with .asia domain
After .eu, Asia gets its own address in cyberworld



Internet names for Asia launched

The .asia regional internet domain has officially opened for business, with big firms expected to grab addresses.
Governments and companies can now register interest in specific domain names, such as www.namehere.asia.
Companies will be able to register domains for which they own a trademark and governments will get a chance to earmark those on a reserved list.
The general public will get a chance to snap up their own .asia domain when the landrush starts in February 2008.
Wide reach
Work to create the .asia domain began in 2000. The DotAsia Organisation won official approval to set up the domain in mid-October 2006 and the first .asia domains should go live on the internet in March 2008.
Unlike other administrators of net domains, the DotAsia Registry plans to use an auction to determine who gets domains wanted by more than one organisation. The highest bidder will win the right to the contested name.
The geographical reach of the .asia domain extends from Australia to the Middle East. In all, 20 organisations that run country code domains have signed up to back the .asia registry.
The .asia domain is the second regional domain to go live following the European .eu suffix which started selling in April 2006. Other regional domains for Africa and Latin America are expected to follow.
Lesley Cowley, chief executive of .uk registry Nominet, said regional domains could prove to be a good option because many nations imposed stringent conditions on anyone wanting to register and use country code addresses.
Ms Cowley expected many of the initial requests for .asia domains to come from companies that need to defend the trademarks they own in the region.
"There is going to be an ever-increasing number of suffixes," she said. "Companies need to decide whether they are going to protect their registered marks in each and every one."
Despite the diversity of languages spoken in Asia, all the domains offered initially will be written using the Latin alphabet which is already used in established generic domains such as .com and country codes such as .uk.
Eventually though domains will be offered in character sets used in Asian nations but the DotAsia Organisation has given no hint about when this will begin.
At the same time that the sunrise period for .asia begins, net address overseer Icann (The Internet Corporation for Assigned Names and Numbers) is starting trials of a system that will let net addresses be written in local alphabets.
Icann will trial addresses written in Arabic, Persian, simplified Chinese, traditional Chinese, Russian, Hindi, Greek, Korean, Hebrew, Japanese and Tamil.

.asia domain News Links

Corporate India plays safe with .asia domainEconomic Times, India - Oct 8, 2007Companies are making a beeline to grab the .asia domain being launched on Tuesday. According to sources, Bharti Airtel, Reliance ADAG, ICICI Bank, ....Asia Domain Bidding Begins Today BetaNewsAsia domain names for sale CBC.caDot Asia domain suffix launched IT PROPocket-lint.co.uk - AHNall 55 news articles »
Asia-specific domain names up for grabsVNUNet.com, UK - 14 hours agoThe
Corporate India plays safe with .asia domainEconomic Times, India - Oct 8, 2007Companies are making a beeline to grab the .asia domain being launched on Tuesday. According to sources, Bharti Airtel, Reliance ADAG, ICICI Bank, ....Asia Domain Bidding Begins Today BetaNewsAsia domain names for sale CBC.caDot Asia domain suffix launched IT PROPocket-lint.co.uk - AHNall 55 news articles »
Asia-specific domain names up for grabsVNUNet.com, UK - 14 hours agoThe .asia domain name has taken six years of campaigning and the go-ahead was given last year. The domain will cover territories from Australasia to the ...
Bidding starts for .asia domain rightsABC Online, Australia - 19 hours agoBidding has started for prized new pieces of internet real estate with the launch of the .asia domain name. It is thought it could become one of the web's ...
Now, Asia gets its own name on the InternetHindustan Times, India - 11 hours agoAsia announced its entry into the Internet’s prized real estate on Tuesday, with .Asia, its very own domain extension. The .Asia domain, is the first ...
Registration for .Asia Web Domains BeginsPC World - 13 hours agoPty Ltd.'s AsiaRegistry.com was selling .asia domain registrations for US$90 each. DotAsia Foundation could not immediately be reached for comment..Asia Internet Domain Launched Slashdotall 5 news articles »
Dot-Asia Domain Bidding OpensWebProNews, KY - 7 hours agoAsia is part of the digital world not as well-tapped as the West, and these domain names are thought to carry some value for reaching that market, ...
bit-tech.net
Asia gets its own top level domainbit-tech.net, UK - 14 hours agoThe .asia domain has been on the books since 2000, after all! One of the key differences between the .asia domain's registration and the previous .eu ....Asia domains are go RegisterBusinesses advised to register.asia domains ZDNet UKall 6 news articles »
Web Hosting Provider Hostway Announces .Asia Domain Name LaunchHostSearch.com - 20 hours agoAsia domain names. According to Hostway, .Asia is the largest country-code top-level domain name and offers significant potential. ...Web Hosting and Domain Name Provider Go Daddy Offers .ASIA Domains HostSearch.comWeb Hosts Offer .ASIA Domains Web Host Industry Reviewall 3 news articles »
The .asia Domain Hits SunriseDigitaltrends.com, OR - 17 hours agoHowever, .asia comes with a twist. When the DotAsia Registry finds that a domain name is in demand, they will auction it off – no first come, first served ...
Hostway Announces .Asia Domain Name LaunchWebHosting.Info, CA - Oct 8, 2007Asia domain name. Hostway is taking advantage of this potential by opening pre-registration for .Asia immediately, allowing people to sign up for their ...has taken six years of campaigning and the go-ahead was given last year. The domain will cover territories from Australasia to the ...
Bidding starts for .asia domain rightsABC Online, Australia - 19 hours agoBidding has started for prized new pieces of internet real estate with the launch of the .asia domain name. It is thought it could become one of the web's ...
Now, Asia gets its own name on the InternetHindustan Times, India - 11 hours agoAsia announced its entry into the Internet’s prized real estate on Tuesday, with .Asia, its very own domain extension. The .Asia domain, is the first ...
Registration for .Asia Web Domains BeginsPC World - 13 hours agoPty Ltd.'s AsiaRegistry.com was selling .asia domain registrations for US$90 each. DotAsia Foundation could not immediately be reached for comment..Asia Internet Domain Launched Slashdotall 5 news articles »
Dot-Asia Domain Bidding OpensWebProNews, KY - 7 hours agoAsia is part of the digital world not as well-tapped as the West, and these domain names are thought to carry some value for reaching that market, ...
bit-tech.net
Asia gets its own top level domainbit-tech.net, UK - 14 hours agoThe .asia domain has been on the books since 2000, after all! One of the key differences between the .asia domain's registration and the previous .eu ....Asia domains are go RegisterBusinesses advised to register.asia domains ZDNet UKall 6 news articles »
Web Hosting Provider Hostway Announces .Asia Domain Name LaunchHostSearch.com - 20 hours agoAsia domain names. According to Hostway, .Asia is the largest country-code top-level domain name and offers significant potential. ...Web Hosting and Domain Name Provider Go Daddy Offers .ASIA Domains HostSearch.comWeb Hosts Offer .ASIA Domains Web Host Industry Reviewall 3 news articles »
The .asia Domain Hits SunriseDigitaltrends.com, OR - 17 hours agoHowever, .asia comes with a twist. When the DotAsia Registry finds that a domain name is in demand, they will auction it off – no first come, first served ...
Hostway Announces .Asia Domain Name LaunchWebHosting.Info, CA - Oct 8, 2007Asia domain name. Hostway is taking advantage of this potential by opening pre-registration for .Asia immediately, allowing people to sign up for their ...