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Thursday, May 1, 2008
strings - Koi Aanay Wala Hai Download MP3s/WMAs
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Monday, April 21, 2008
Organic SEO Top 10 Myths
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Here is an example: Let's assume you make a change to your website content. Maybe after a few days you notice that your Google ranking for a certain keyword has altered. Now, it would be natural for you to assume that your content change had led to change in ranking. However, it may not be true. Your ranking could have changed due to several reasons, and may have absolutely nothing to do with the changes made to the content.
Organic SEO Myth 1: You must submit your website URL to search engines. Once upon a time, this could have been the "in" thing. But since the past 5-6 years it has become unnecessary.
Organic SEO Myth 2: In order to get better ranking, you absolutely need a Google Sitemap. It's partially correct. However, if you have built your site properly (ensured its crawler-friendly) you don't require a Google Sitemap. That being said, having one won't hurt you and you can even use other Webmaster Central tools offered by Google, but this doesn't guarantee higher ranking.
Organic SEO Myth 3: For higher rankings, update your website regularly. Regular updating of your content pages may certainly increase the crawl rate for search engines, but not your website rankings. Only update your website content if it is necessary and not because search engines will like it any better. As a matter of fact, the highest ranked websites on Google are those that haven't been updated in years!
Organic SEO Myth 4: PPC (pay per click) ads can help or hurt rankings. What amuses me most is that many people believe that participating in Google AdWords campaigns will hurt their organic SEO ranking, while many others believe that PPC will spike the traffic and up the ranking. All I can say is that neither of this is true!
Organic SEO Myth 6: Buying links can lead to banning of your website. It is partially true again. Google doesn't like to count paid links as votes for a website page. Mostly Google is unable to find out if the links are paid for, but even if it does, it won't count the links. Google won't ban your website in any case. A quick update - Google has made it easier to report paid links in sites that are unrelated to your site. Though the reasoning is yet unclear and best practice should tell you don't buy links in unrelated sites to your theme.
Organic SEO Myth 7: Header tags or H1 should be used to ensure high ranking. There is no evidence to prove this. However, this is one of the most common myths. You can reach top Google positioning without H1 but they certainly don't hurt so use H tags correctly.
Organic SEO Myth 8: Meta keywords tag need to be used on your page. The fact is that a Meta keyword tag was introduced to use keywords that are NOT on the site page already! However, this tag is ignored by Google in any case.
Organic SEO Myth 9: The SEO copy should be 250 words in length. 250 words is not really an optimal number nor is it specific for SEO rankings. Easily, 250 words allows one to write good marketing copy and can be optimized for 3-5 main key phrases. However, shorter SEO copy works just as well.
Remember don't go spreading any SEO myths that you believe may be true. Test it yourself several times on different websites before reaching any conclusion as there are other factors involved as well.
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Labels: Organic SEO Top 10 Myths
Wednesday, April 16, 2008
In Marketing, Perception Is Everything
The mind is a deeply complex organ, at times influenced by small,
seemingly trivial things, and at others closed off to any external
stimuli. Think of it as an onion, with belief at the center and
perception at the outermost layer. Subtle stimuli can alter
perception not just more easily than they can belief, but also
can alter perception in nearly imperceptible ways, as air overtime
hardens and dries the top layer, not affecting the layer beneath.
Case in point: Associations with brand logos. No core belief is
needed to deal with company logos and associations made with them,
thus those associations are more easily influenced. A recent study
showed people subliminally exposed to Apple's logo were more
creative with their tasks than people exposed to IBM's.
Likewise, as posted on the Today show's website, it's easy to
send subtle cues to other people physically in order to get them
to associate certain positive traits in their mind. For example:
having a picture of a dog on your desk to convey loyalty or wearing
a black suit to convey authority. This is what is also referred to
as "the power of suggestion."
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Labels: In Marketing, Perception Is Everything
Monday, March 10, 2008
Get Your Blog Google-Ranked In 30 Days or Less
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Blogs have been around long enough to become standard elements of the web landscape. They're easy to construct and manage, they create fresh, user-generated content and, if well-executed, blogs draw crowds and the attention of search engines.Whether starting out with a new domain name, or a domain that's been around for a decade, you can rank your blog on Google if you just do what Google wants you to do. So here are 25/50 tips to get your blog ranked by the world's biggest SE.
50. Build a blog or move to Wordpress. Wordpress is a blog platform that's open source (free), robust, extensible and easy to use. Add Feedburner, which equips site owners to broadcast RSS feeds and develop user metrics. Next, synch up Google Analytics and a sitemap plug-in to simplify populating the blog and developing useful, actionable metrics. Also, make sure your blog is pinging www.technoratti.com and other social-ranking sites like www.digg.com. 49. Don't worry about page rank. PR is highly over-rated as a yardstick of online success. Connectivity within a web community and expansion through content syndication and guest blogging are more critical to building site credibility than page rank. PR will take care of itself over time if you do it right. 48. Make a difference, or at least have a clear purpose. Differentiate your content on every post. Cover lots of editorial ground. 47. Use a conversational tone. Dry, starchy academic writing is strictly for the textbooks. Write words that people "hear" instead of read. 46. Provide a "Tell Your Friends" link on your blog. Birds of a feather do, indeed, flock together. So, if one of your regulars shares an interest in philately, chances are s/he has other friends with an interest in stamp collecting. 45. Study the competition. They're studying you. Check out spyfu.com to do a little undercover work on search analytics employed by competitor sites and their visitors. You can't touch the content but you can't copyright an idea, either, so pick up some new paths of thought from others in your site's arena.
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Monday, March 3, 2008
Guru-Proof Yourself Against Product Launches
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Tuesday, January 29, 2008
How Important is Alexa Ranking?
All businesses that employ online marketing, strive to improve their conversion rate. Now, there are different ways of attracting targeted traffíc. Some try to achieve a good ranking in the SERPs, while others are satisfied with heavier traffic. Either way, everybody has the goal of achieving financial success.
But, while scoring high with Google may seem to certain business people the only way to make themselves known and thus reach their goal, there are others that think that a good position in the Alexa ranking system might benefit them just as well.
This is a ranking system set by alexa.com (a subsidiary of amazon.com ) that basically audits and makes public the frequency of visits to various Web sites. The algorithm by which Alexa traffíc ranking is calculated, is simple. It is based on the amount of traffic recorded over a period of three months from users that have the Alexa toolbar installed.
This traffíc is based on such parameters as reach and page views. The reach refers to the number of Alexa users who visit a particular site in one day. Page view, as the name indicates, is the number of times a particular page (URL) is viewed by Alexa users. Alexa.com makes it clear though that, if a particular user visits the same URL multiple times on the same day, all those visits will be counted as one.
The first step of the ranking process is calculating the reach and number of page views for all the sites on the Web on a daily basis. Alexa ranking is obtained by performing the geometric mean of reach and page views, averaged over a predefined period of time (three months).
How Alexa Ranking Works
It's quite easy to get started. All you have to do is visit the alexa.com site and download (and install) the Alexa toolbar. This toolbar offers a search function, but it mainly displays the rank (at a global level) of the visited site, as well as the sites that have been visited by Web surfers that are linked in some way to the site being visited.
Is Alexa Ranking Worth Anything?
Benefits
Alexa Traffic can be used as a competitive intelligence tool, but you should take into consideration the fact that the audience sample size is fairly small. Just enter your competitor's site in the "Compare Sites" section and measure the results of your web marketing efforts in comparison with your competitors'.
As opposed to Google's PageRank, the lower your ranking number, the better.
It helps Webmasters and advertisers see the real marketing potential of your Web site. The better your Alexa rank, the higher they may be willing to bid to buy advertising space on your Web site.
Personal pages or blogs are also ranked in the same way as ordinary Web sites. They will even get a distinctive mark (*)
Because Alexa ranking helps you with information about your Web site, it is a good instrument for search engine optimization.
The Alexa toolbar not only displays information, but it also sends data to the central server. Thus, each time you visit a Web page via a Web browser (be it Internet Explorer or Firefox) that has the toolbar installed, information is sent to the server indicating your IP and the page you are visiting. Such data is gathered from all the Web users who have the Alexa toolbar.
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Labels: How Important is Alexa Ranking?
Sunday, January 27, 2008
SEO - Dynamic Web Sites and Google
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Web Site Marketing, SEO Marketing, Improving Google Ranking
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Labels: Improving Google Ranking, SEO Marketing, Web Site Marketing