Reciprocal Linking Strategy

If you want to get serious about driving more traffíc to your website and improving your search engine rankings you need to develop a linking strategy. There are three primary linking strategies:

1. Reciprocal Linking
2. Purchasing text links
3. Employing a link finding service

Three key success factors for a reciprocal linking strategy are:
1. Quality of links should outweigh quantity2. Link partners must relate to your site content3. Partners should link to you from pages listing as few links as possible

Reciprocal Linking Program will require that you manage the following:
1. The name of the site
2. The URL
3. The name and email address of the person who runs the site
4. The date you contact the person who runs the site and the date he or she responds
5. The resulting deal (Some will say yes, some will say no, others will not reply at all, others will want a link back from you, some may want monëy for links, some will be out of town and take weeks to reply, etc.)
6. The status of the deal
7. Verifying that the link is in place
8. Checking the site periodically for the link (Yes, some folks swap links and then pull yours for odd reasons.)

Getting Your Website Listed on Yahoo

Treat Yahoo as both a directory AND a search engine. Yahoo offers a number of different search results. Part of their search results come from an actual search engine, and some of their results come from human editors, called surfers.
Every Yahoo directory submission is viewed by a person. (Search engines use spiders and indexing software). Admission into the Yahoo directory is entirely at the discretion of the Yahoo surfer viewing your site. That's why the free submission lead time can often be 8-10 weeks, without using the Express Submit service.
Unlike search engine submissions that accept multiple pages from the same site, Yahoo surfers prefer to view your home page, and they will navigate your site from there.
With directories, the site owner selects the most appropriate directory categories for his/her site and writes descriptions that concisely and accurately describe the content of the site. Factors that affect directory placement are selecting the right category and writing a good description.
Always differentiate between the Yahoo search engine and the Yahoo directory whenever you speak to a search engine marketer. The strategies for getting listed in search engines are different from the strategies for getting listed in directories.

Getting Your Website Listed on Yahoo

Treat Yahoo as both a directory AND a search engine. Yahoo offers a number of different search results. Part of their search results come from an actual search engine, and some of their results come from human editors, called surfers.
Every Yahoo directory submission is viewed by a person. (Search engines use spiders and indexing software). Admission into the Yahoo directory is entirely at the discretion of the Yahoo surfer viewing your site. That's why the free submission lead time can often be 8-10 weeks, without using the Express Submit service.
Unlike search engine submissions that accept multiple pages from the same site, Yahoo surfers prefer to view your home page, and they will navigate your site from there.
With directories, the site owner selects the most appropriate directory categories for his/her site and writes descriptions that concisely and accurately describe the content of the site. Factors that affect directory placement are selecting the right category and writing a good description.
Always differentiate between the Yahoo search engine and the Yahoo directory whenever you speak to a search engine marketer. The strategies for getting listed in search engines are different from the strategies for getting listed in directories.

What is Mesothelioma Lung Cancer?

What is Mesothelioma Lung Cancer?
Mesothelioma Lung Cancer, also known as Pleural Mesothelioma Cancer, is caused by a change in the Mesothelioma cells that normally provide a protective coating around the Lungs. When the Mesothelioma cells become cancerous, they begin to change and form white nodules and later form into tumor clumps.
In the later stages of Mesothelioma Lung Cancer, the Cancer can invade the lungs and other organs contained within upper body area. The results of Mesothelioma Lung Cancer can lead to shortness of breath, chest pain, fever and other conditional illnesses.
The medical profession has documented that Mesothelioma Lung Cancer is a direct result of exposure to Asbestos related substances. Asbestos usually consists of fibers that can enter the body through the mouth, or the skin, and, subsequently, enter the lungs, or blood stream.

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Designing Websites

Taking Advantage of The Experience Factor
We read the newspaper, we watch television, and we listen to the radio, but we experience the Web; this is what makes 'The Website' one of the most powerful marketing tools available to today's marketing executives. Unfortunately conventional wisdom has stifled the 'experience factor' on most website presentations.
Traditional circulation based advertising biases and pitch-mandated direct mail practices from metric-minded agencies have limited businesses' ability to take advantage of the Web's capacity to provide a more active, creative, and penetrating sensory experience aimed at furthering marketing objectives

Does Anybody Really Know What Works?
It is easy to rely on after-the-fact number crunching and projected head-numbing statistics to justify how marketing campaigns are constructed rather than on the less predictable but more relevant elements of psychology and human nature. But do numbers really tell the true story, or are they just protect-your-butt justification designed to ease everyone's mind when it comes time to commit to a budget?

Sensory and Experience Design Concepts
The essence of good advertising and its big brother marketing, is creative story telling; stories presented effectively, inform, persuade, and penetrate our consciousness based on their ability to tap into our sensory experiences. There has developed over the last few years two new approaches to design that acknowledge this powerful aspect of human nature: Sensory and Experience Design.

Search Engine Optimization Issues
No one will argue with the desire of website owners to attract large numbers of viewers to their sites. But this desire has spawned an entire industry of people claiming to be able to provide website owners with the holy grail of search engine optimization: making it to the top spot in an organic search on your favorite search engine.

Sourav Ganguly Is Back

Former captain Sourav Ganguly was Friday named in India's squad for the limited-overs international series against the West Indies starting next week. Ganguly was India's most successful captain, leading the country to victories in 21 tests and 76 one-dayers. Ganguly, 34, returns to the Indian one-day squad 16 months after being omitted due to his indifferent form and a public spat with national coach Greg Chappell during the 2005 tour of Zimbabwe.

"Ganguly has done well, that's why he's here in the team," chief selector Dilip Vengsarkar said after the selection panel's meeting in the western town of Rajkot.

Ganguly - one of the biggest names in world cricket and India's most successful skipper-The left-hander - who's scored over 10,000 one day international runs and played 88 tests

why was he dropped from the test team ?

In the chronological order he scored 144, 2, 12, 37, 73, 16, 77, 45, 5, 9, 57, 40, 71, 88, 21, 12, 1, 1, 2, 101, 16, 5, 40, 39, 34 & 37 in his last 20 test matches. Before you begin to calculate the average, mode and medians just try to decide with a glance at the list. Chances are you will agree with me that a player doesn’t deserve to be dropped based on this series of scores. If you are still keen, let me tell you that the average works out to over 38. (The median is over 30, and the highest mode is 40!)

Lets hope for the best from DADA .....Lets cheers for Dada and India !!

Why a Firewall?

In most cases, the purpose of the firewall is to prevent unauthorized users from accessing
computing resources on a private network, and often to prevent unnoticed and unauthorized export of proprietary information. In some cases export of information is not considered important, but for many corporations that are connecting this is a major though possibly unreasoning concern. Many organizations will want simply to address the problem by not connecting to the Internet at all.

This solution can be difficult to implement. If the private network is loosely administered or decentralized, a single enterprising individual with a high speed dialup modem can quickly effect an Internet SLIP connection which can compromise the security of an entire network. Often it is safe to say that a firewall needs to be put in place for the "CYA"1 factor. Even though an employee could compromise proprietary information by carrying it offsite on a DAT or floppy disk, the Internet represents a tangible threat, populated with dangerous "vandals."2 It could very easily cost a network manager his job if a break-in occurs via this route, even if the damage is no more extensive than could have been inflicted over a dialup line or by a disgruntled employee. Generally, for a would-be Internet site, the technical difficulties of implementing a firewall are greatly outweighed by the public relations problems of "selling" upper management on the idea. In summary, because Internet services are so highly visible, they are much more likely to require official oversight and justification.

Light propelsion Courtesy Tintu Prinkle