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Monday, May 26, 2008

Top 3 Google Linking Strategies of 2008

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If you're serious about getting great ranking on Google you need to be serious about linking. Of course there are lots of ways to get links so we'll focus on just the methods that are fast, low cost or free and get the best results. Here are three that can put you on top of Google in no time flat!

First let's start with getting inbound links from directories. A link from a directory gets a lot of weight from Google because they value it as a form of endorsement. You've probably used some directories yourself, like Yahoo. Or maybe you've used some without even knowing it, like The Open Directory Project (DMOZ.org) that powers many of the most popular search engines, including Google!

Each directory is different and offers different options for obtaining links to your site. Here's a rundown of how different directories will link to your site...

1.) Free Submission: Just like it sounds. No charges for inclusion. DMOZ.org is the best one and powers Google, AOL and even Yahoo Search (not Yahoo directory.) Just be sure to follow their submission guidelines and pick the most appropriate sub category possible for inclusion. This is extremely important.

2.) Paid Submissions: They charge a fee to review the submitted link and possibly place the page. You might pay a few dollars one tíme, a recurring annual fee or as much as the $300 that Yahoo charges for commercial site review.

3.) Reciprocal Link: These usually require you to link to the directory before they will even consider linking back.

4.) Featured Link: Your link gets a premium spot that you pay for.

5.) Featured Homepage Link: This is a featured link on the homepage. As you've probably guessed, this can get real expensive.

Yahoo is easily the most popular (and most expensive) but it's not the best. It's been my experience that a free listing with DMOZ.org is worth more than a paid listing with Yahoo. Even though Yahoo is more popular as a directory that people actually visit, DMOZ is much more popular with search engines and carries a lot of weight. A "vote" from DMOZ is a big deal indeed.

Here are the five top directories offering free listings. Some even provide inexpensive expedited listing services or featured listings:

1.) dmoz.com
2.) directoryvault.com
3.) domaining.in
4.) getlistedrightnow.com
5.) visitalink.com

There's a site that keeps an updated list of directories, but not all are free. You have to visit each to see if there is any cost. Go to TopWebSiteTips and scroll down to the drop down box at the bottom of the page. Select your desired Google PR and search. If you want to avoid getting niche directories in the results, check the "General Directories Only" box after your first return set and rerun the search.

As a second option, you can also consider paying a submission service to get your site lísted in the major directories. There are plenty that will do it for a reasonable fee. Just be sure they do the following three things:

1.) Manual submission only.
2.) Verify that your site is not already listed.
3.) Provide proof of submission (usually screen captures).

And finally, there is no better way to get quality links than from a traditional reciprocal link campaign. This can be a time consuming step without automated software, but is very important.

Here are 10 steps to a successful reciprocal linking campaign:

1.) Write down the keywords you want to be found for.

2.) Draft a standard letter you can use to easily customize for each site (customization tips at the end.)

3.) Run a search on Google for each keyword and jot down the URL for each match returned (not just the homepage but the URL for the actual page you want the link from, which is the one that came up in the search.)

4.) Remove any direct competitors from the list.

5.) Go back through your list and find the contact info for each site. Record this information.

6.) Create a link to each page you want to get a link from. This should be from the most appropriate page on your site, not the homepage. Do not exceed 10 outbound links per page at most. The fewer, the better.

7.) Send the customized email with the considerations outlined below.

8.) Verify their backlinks.

9.) Remove any outbound links that do not reciprocate within a month or so.

10.) Check your inbound links every couple of weeks. Make sure you are still getting the links you earned and that the people linking to you have not moved you to a less desirable page.

Reciprocal Link Email Tips:

A.) Address the email to a person by name if possible.

B.) Start with a complimentary statement about what you like on their site.

C.) Introduce yourself and your site.

D.) Lead into why you feel your site is a good, non competing match (outline benefits for them and their visitors.)

E.) Mention that you have already linked to their site and hope they feel a reciprocal link will be beneficial. Provide the URL to the page you linked from.

F.) Explain why you linked from the page you did and the anchor text you used to show you understand link strategy.

G.) Request that if they link back they use one of your anchor text suggestions along with the exact URL you want them to link to.

H.) Offer to change the link anchor text of their URL if they wish.

I.) Thank them genuinely for their time and sign with your first name to make it more personal and natural.

You can do all of this manually or invest in a good piece of software to do the difficult and time consuming work for you. Many SEO professionals (myself included) use SEO Elite because it finds the best link partners, automatically gets their contact info and even manages entire campaigns. It's also a link verification system and search engine rank checker so it covers all of my SEO needs nicely ($167.)

So whether you do the work by hand or invest in a time saving "instant gratification" SEO tool, the information in this article can help you to the top of Google in record time. Good luck!



SEO Software Bargains and Where to Find Them

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Using the right SEO software is one of the most important things you can do for your website's success but finding it is not always easy. The products you hear the most about are often just the most advertised and not necessarily the best, or at least not the best to fit your particular needs.

For the most part, just about any product can help you in some way unless it's a real piece of junk. So if you already have one and are not getting the results you want, try to spend a little more time with it and make it pay off. But if you are looking, read on. This article focuses on three that have helped thousands get the ranking they need. Even if one is not right for you, you can see what the top rated tools do.

But before we dive into the tools, let's look at why we need them. In short; using SEO software is like buying time and expertise. A good product will save you a great deal of time and deliver the results of a search engine optimization expert. If you have a lot of free time to learn and perform manual SEO, you can save a hundred or so bucks and do it all without a tool. If you'd like to see faster results and focus your time in other areas, it's probably worth the money to buy a good product. Of course with so many claiming to be the best, the hardest part is finding the one that will work for you.

Over the past nine years, as an SEO consultant, I've used over a dozen well known, and not so well known SEO tools. The results have varied from "Wow!" to "What a waste!" We'll focus on the "Wows!" three types, one of which is likely to do what you need; 1.) Jumpstart (for maximum return with minimum cost), 2.) Site Owner's Best Friend (to tackle major SEO tasks and more), and 3.) SEO Pro Pick (what SEO professionals use to get the best possible results in the least possible time.)

So here they are, arranged by cost starting with the least expensive...

1.) SEO Equalizer ($77)

Those new to SEO, looking for a jumpstart with SEO software have found a winner with SEO Equalizer. It became popular as an SEO spy tool and soon caught on as a great link building program and keyword analyzer. It provides an easy 'in' for anyone wanting to take control of their Web placement destiny. It's great for anyone who wants to minimize spending, boost ranking and does not mind waiting a little longer to see great results (as compared to the Pro Pick, SEO Elite below.)

Here's what it does best:

A.) Finds your most competitive keywords and phrases.

B.) Locates and analyses competitor sites.

C.) Builds and helps maintain link partnerships.


2.) Traffic Travis ($99)

This is a one of those hidden gems you dream about finding. A great app that not a lot of people know about (probably because the name is not very descriptive.) With a price tag of about $100, Traffic Travis is powerful enough for professionals and easy to use for a website owner, new to search engine optimization, who just wants results with very little learning curve.

Traffic Travis is like the "Swiss Army Knife" of SEO software and has become known as the "Site Owner's Best Friend." Here's some of what it does...

A.) Finds, sorts and organizes your most important keywords. B.) Shows your site's (and competitors') rankings on major search engines. C.) Completes full SEO page analysis for any Website, so you can see what the top ranked pages are doing right for 'on page optimization' and how you can do even better.

D.) Helps build and manage backlinks (very important for Google.)

E.) Manages your Google AdWords campaign if you do PPC.

F.) And even builds online survey pages to quickly collect visitor feedback once they find your site.

It's tough to do an "apples to apples" comparison of this one with either of the others. It wears a lot of hats that Website owners can benefit from. Like SEO Equalizer it has shown me slightly slower results than SEO Elite, but is a great value.

3.) SEO Elite ($167)

My first "Wow!" happened in 2005 with SEO Elite. This app was the first truly affordable piece of SEO software I came across that did all it promised. At $167 it's about half the price of similar products but packs a lot more punch. It has three things that impress me almost as much as the results it gets...

1.) No annual feës (unlike some that charge $100 a year in "subscription" fees.)

2.) Free upgrades for life (I'm already on my third version and it just keeps getting better!)

3.) No Questíons Asked, 8 Week Guarantee or full rëfund.

That's why I bought it. This is why I kept it...

Google results after the first four weeks:

# 1 Spots = 7

# 2 Spots = 11

# 3 Spots = 16

Links = 409 high quality inbound links obtained (extremely important to rank well on Google)

That was all in the first month and for just one site. In the three years since then I have received hundreds of additional top rankings spanning multiple sites.

Here are some of the things SEO Elite does very well...

A.) Let's you check your site's ranking for unlimited keywords on the major search engines.

B.) Tracks any changes in rank and notifies you.

C.) Finds the best possible link partners for your site, based on Google's standards.

D.) Shows which partners are still linking back to you.

E.) Performs backlink searches on all major search engines.

F.) Analyzes and compares special search commands on Google.

G.) Finds exactly which websites your competitors are advertising on.

H.) Helps you eliminate any penalized websites you link to.

If you need great SEO software, can invest $167 and don't mind spending a few hours mastering a new tool, SEO Elite is worth looking at. It's the most widely used professional SEO software package for a reason.

Getting the right SEO software can be the best buying decision you ever make for your website. Enjoy!

Saturday, May 24, 2008

The Top Ten SEO Mistakes

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The Top Ten SEO Mistakes
It is possible to learn from both good and bad examples. Usually I write about what you "should" do to optimize your website, but now I will highlight some of the things that you should "not" do when you prepare your web pages. This list is not in any order of importance as all the points should be taken seriously if you want your site to do well in the search engine queries for your main keywords.

1. Using a "Splash Page".
I think you have seen sites where you go to the main page and all you see is a beautiful picture with the two words of text saying "enter here." The picture is beautiful, no doubt, but this is a disaster when it comes to search engine optimization. Search engine robots are looking for text, but there is no text on a "splash page." The main page of any website is the most important page, and it has the best chance of being optimized. If you use it to place a pretty picture, you are throwing away this chance. Search engines don't appreciate splash pages, and many human users too are annoyed by having to click to finally view the content. Avoid splash pages at all costs.

2. Putting Important Text, or even all the Text as an Image.
I have seen clever web designers produce a beautiful web page that has images and text combined to look like a normal web page. However if you try to put your cursor over the text and select it, you can't do it because there is no text. The whole page has been rendered as a jpg or gif image. It looks good to the viewer, but the search engine robot doesn't find any searchable text. Be careful if you are using some automatic web design programs which turn text into images. Also while it is quite extreme to turn an entire page into an image, you should also avoid changing your important headlines into gif images.
3. Not Putting Title And Description Tags on Pages.
Have you ever visited a web page that showed the words "new page" in the line at the top of the browser? The website owner forgot to put a title tag on the page. The title tag, which is in the head section of the document and is put between the items is treated by search engines as one of the most important indicators about the content of a page. If you leave out the title tag or don't pay much importance to what you put there, then you are wasting a good optimization opportunity, as well as showing a sloppy kind of site construction.
Similarly, the description tag is often shown in search engine results pages (SERPS) as the description of your site. If you make a compelling description, it helps people to click through to your site. Ideally you want your site to be well ranked, but a high ranking is not enough. You need people to click through once they see your site's listing, and a good description can help you out.
4. Putting the Same Title and Description Tags on all the Pages.
Each of your pages is unique and has a special function, and you should let search engines and users know about this by changing the title and description tags to match the content on that particular page. It is not possible to optimize one single page for many different search terms, but it is possible to optimize each of the pages of your site for one or two important search phrases. If you take the time to make unique title and description tags for each of your pages, you can take advantage of this possibility and rank well for several search terms.

5. Trying to get by with a "Brochure" Site.
If you want to be the top site in your particular field, then you have to deserve it. The best way to deserve is to offer a good amount of quality content. You cannot get by with just putting a few pages with general descriptions about your company. For example, if you are selling electronic items, then back up your offering with reviews and helpful information for the consumers. This will make your site a valuable resource. Human visitors, and search engines alike, will soon recognize you as an authoritative source of information in your field.
6. Redesigning an Existing Site and Neglecting the Old URLs.
Your old website may have looked bad, but it had traffic and search engines indexed those pages and people are finding those pages based on the information that the search engine robots compiled from them. If you redesign your site, and completely toss out the old urls, without compensating for it, then you are tossing away all the traffic you built up before, because search engines will be sending people to pages that no longer exist.
There is a way to avoid this. If it is possible, stick to the same structure that your old site had and retain the same url addresses for the new pages. If this is not possible then the best thing to do is to make "permanent redirects." For this you will have to make a .htaccess file (a text file with instructions on the functioning of the site) . This file will tell search engines to permanently redirect traffic from an old url to a new url. When this file is in place if anyone types in the old url, he or she will be permanently redirected to the new location. Similarly the search engines will soon change their listings from the old urls to the new urls.
7. Not Using Local Keywords.
If you have just set up a web design business, don't think that you are going to be able to get a first page listing for the term "web design" or "web designer." The competition is too great and you are just starting out. But if you live in Missoula, Montana, then it is possible to get a good listing for "Web design, Missoula, Montana." So, put those geographical terms in your title tag, your description tag and the text on your page. Wherever possible optimize your site for local and regional keywords and you will stand a much better chance of being found by people who need your products or services.
8. Trying to do "Branding" in the Title Tag.
Everyone likes to put the name of their company first and the title tags of most sites reflects this. The first thing you see in the upper left hand corner of the blue line at the top of the browser is the name of the company. But if no one knows about your company, then no one is searching for your name. People are searching for answers to their needs, not to find you! If you can, avoid the temptation to put your company name as the first (and for search engines) and most important word in your title tag. Rather, put the most important keyword that people will use when searching for a site such as yours. You can do your branding elsewhere on the page (with your logo and supporting text) but don't try to do it in the title tag unless you are already quite famous.
9. Trying to Trick the Search Engines with Hidden Text, Cloaking or Doorway Pages.
If I had to prioritize the list, then I guess this is the biggest mistake you can make. Instead of putting energy into deceiving the search engines, you should use the same enthusiasm and skill to construct web pages that offer solid content to visitors. In the past people used to put hidden text, stuffed with keywords using font coloring that matched a background, or construct doorway pages or even pages with code that tried to deceive the search engines. These methods don't work and can get you banned from search engine indices. If anyone proposes to help you with "optimization" methods such as this, then you should avoid it like a plague.
10. Linking to "Bad Neighborhoods".
You can't get into trouble if a questionable or substandard site links to you, but according to Google, you can be penalized if you link to what they call bad neighborhoods. These are spam sites or other sites that have a bad reputation. So, don't accept offers to link with any and all websites. Visit the proposed link partner and see if the site is ranked, as opposed to being banned, and if there are any other issues that might make it questionable. If you have doubt, then don't.
Avoid these mistakes, and concentrate on providing informative and interesting content and you will succeed in your online endeavors.

Friday, May 23, 2008

SEO for Web 2.0

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Ever since whispers of Web 2.0 started in 2004, rumors have flown fast and furious. Within two weeks of Tim O'Reilly (founder of O'Reilly Media) coining the phrase, there were over 100 guesstimated definitions for Web 2.0. So what is it? Web 2.0 is basically the concept of using the Internet for bigger business purposes than simple Websites. It includes a wide range of areas like shared multi media, social networking, online collaboration and adding the human factor back into the Web.
Primary tools of Web 2.0 include video sharing sites such as YouTube; Wiki sites like Wikipedia; blogs and various "live face" technologies. We'll cover three of the fastest and easiest ways to optimize for Web 2.0, beginning with blogs.

1.) SEO for Blogs
Optimizing a blog is one of the absolute best ways to capture Google's most coveted top spots very quickly. You can hit number 1 on Google in a matter of days. Here's how you do it...
a.) First, find a good blogging tool. There are plenty out there. I use WordPress. I originally picked it because it was so quick and easy to setup. And I soon realized the platform does 50% of SEO by its very nature. It's free and you can get thousands of themes, to fit any style you wish, also for free.
b.) Next, make sure your hosting provider can support your blog. I've never seen one that can't. If you are starting fresh, do a Google search for "WordPress blog hosting" and you'll find great packages that only cost $25 for a whole year. Just avoid the freebie hosts since you are almost guaranteed to be sharing server space (and likely an IP range) with sites banned by Google, which can cost you your ranking.
c.) Once your blog app is installed, turn on the "permalink" option from the control panel. This ensures each posting you enter will also get its own URL. And finally, start entering postings of 200 words or more, focusing on only one or two keywords per post. Try to begin each post title with the primary keyword for that topic.
d.) To best optimize your keywords and content follow the steps outlined in SEO cbt's release "Google Domination". This is a free computer based training module for SEO do it yourselfers that works extremely well. It was not written specifically for blogs but all the information is perfectly suited to them.
Inside Tip: Register your domain name for a five year period or longer. Just extend it if needed. Google has been known to check "whois" records and assumes the longer the domain is registered in advance, the more "real" the site is.
2.) SEO for YouTube Videos
YouTube accounts for more than 60% of ALL online videos watched in the US. And your YouTube videos can be found in Google's search results just like any normal Web page. This means they can rank number 1 in just days, with the right SEO.
If you're looking to capitalize on SEO for Web 2.0, this is a fast and free way to do it. I won't get into how to upload the videos and optimize the frame size, etc. That said; let's assume you have signed up for your free account at YouTube.com and are ready to upload your first video using their easy to follow instructions. This is all the SEO you need to know...
a.) When forming your title, think in terms of "long tail" keywords, meaning keyword phrases of three or more words. Be sure these are in the same order people would search for them (eg/ "long tail keywords" not "keywords long tail.") Also try to anticipate what the user will type in his search. "How to" is one of the most common search phrases people use in Google and YouTube to get answers quick.
b.) Think of "tags" as keywords and enter them like you would the Meta keyword tag of a web page. Select only the most likely search terms people are using and keep the words in the order people use them. Don't just use random words separated by commas. Use full length search phrases exactly how people search for them. And don't go too crazy here. Excessive tags tend to confuse the YouTube engine. Incidentally, if you have "how to" as a tag, also add "howto" (without the space.) If "how to" returns a bunch of unrelated junk your "howto" tag can better cut to the chase in YouTube's search engine.
c.) The description is where you have the most freedom. It's best to begin the description with your main keyword (and title) as close to the beginning as possible. Something like this works well... "Learn how to..." then follow up with several sentences rich in long tail keywords (the same ones from your tags.) Grammar is not the most important thing in the world but try to make it friendly for people who might read the description before they decide to watch the video. Also remember that Google uses a natural text algorithm that can spot unnatural keyword spamming a mile away.
Ever since whispers of Web 2.0 started in 2004, rumors have flown fast and furious. Within two weeks of Tim O'Reilly (founder of O'Reilly Media) coining the phrase, there were over 100 guesstimated definitions for Web 2.0. So what is it? Web 2.0 is basically the concept of using the Internet for bigger business purposes than simple Websites. It includes a wide range of areas like shared multi media, social networking, online collaboration and adding the human factor back into the Web.
Primary tools of Web 2.0 include video sharing sites such as YouTube; Wiki sites like Wikipedia; blogs and various "live face" technologies. We'll cover three of the fastest and easiest ways to optimize for Web 2.0, beginning with blogs.

1.) SEO for Blogs
Optimizing a blog is one of the absolute best ways to capture Google's most coveted top spots very quickly. You can hit number 1 on Google in a matter of days. Here's how you do it...
a.) First, find a good blogging tool. There are plenty out there. I use WordPress. I originally picked it because it was so quick and easy to setup. And I soon realized the platform does 50% of SEO by its very nature. It's free and you can get thousands of themes, to fit any style you wish, also for free.
b.) Next, make sure your hosting provider can support your blog. I've never seen one that can't. If you are starting fresh, do a Google search for "WordPress blog hosting" and you'll find great packages that only cost $25 for a whole year. Just avoid the freebie hosts since you are almost guaranteed to be sharing server space (and likely an IP range) with sites banned by Google, which can cost you your ranking.
c.) Once your blog app is installed, turn on the "permalink" option from the control panel. This ensures each posting you enter will also get its own URL. And finally, start entering postings of 200 words or more, focusing on only one or two keywords per post. Try to begin each post title with the primary keyword for that topic.
d.) To best optimize your keywords and content follow the steps outlined in SEO cbt's release "Google Domination". This is a free computer based training module for SEO do it yourselfers that works extremely well. It was not written specifically for blogs but all the information is perfectly suited to them.
Inside Tip: Register your domain name for a five year period or longer. Just extend it if needed. Google has been known to check "whois" records and assumes the longer the domain is registered in advance, the more "real" the site is.

2.) SEO for YouTube Videos
YouTube accounts for more than 60% of ALL online videos watched in the US. And your YouTube videos can be found in Google's search results just like any normal Web page. This means they can rank number 1 in just days, with the right SEO.
If you're looking to capitalize on SEO for Web 2.0, this is a fast and free way to do it. I won't get into how to upload the videos and optimize the frame size, etc. That said; let's assume you have signed up for your free account at YouTube.com and are ready to upload your first video using their easy to follow instructions. This is all the SEO you need to know...
a.) When forming your title, think in terms of "long tail" keywords, meaning keyword phrases of three or more words. Be sure these are in the same order people would search for them (eg/ "long tail keywords" not "keywords long tail.") Also try to anticipate what the user will type in his search. "How to" is one of the most common search phrases people use in Google and YouTube to get answers quick.
b.) Think of "tags" as keywords and enter them like you would the Meta keyword tag of a web page. Select only the most likely search terms people are using and keep the words in the order people use them. Don't just use random words separated by commas. Use full length search phrases exactly how people search for them. And don't go too crazy here. Excessive tags tend to confuse the YouTube engine. Incidentally, if you have "how to" as a tag, also add "howto" (without the space.) If "how to" returns a bunch of unrelated junk your "howto" tag can better cut to the chase in YouTube's search engine.
c.) The description is where you have the most freedom. It's best to begin the description with your main keyword (and title) as close to the beginning as possible. Something like this works well... "Learn how to..." then follow up with several sentences rich in long tail keywords (the same ones from your tags.) Grammar is not the most important thing in the world but try to make it friendly for people who might read the description before they decide to watch the video. Also remember that Google uses a natural text algorithm that can spot unnatural keyword spamming a mile away.

Real Life Example: I just saw a commercial on TV for a spy movie and someone threw a knife. I went to Google and entered "how to throw a knife" (without quotes.) The top three matches include a YouTube video and Wiki entry. Wow! Welcome to Web 2.0!
3.) SEO Using "Live Face" Technology
One of the biggest reasons for the dot com crash of '01 was that Websites became way too impersonal. One of Web 2.0's strengths is the ability to help people relate to people once again. And one of the hottest technologies leading the way is "Live Face."
Live Face allows a video spokesperson to meet, greet and inform your Web page visitors. As far as SEO benefits, any sort of video has usually involved heavy RealTime or Flash files that block search engine spiders and hurt rankings. Now however, there are services like Live Face for Web that can add full length videos to your site without it interfering with onsite SEO one bit (due to the file's location) while greatly enhancing offsite efforts such as acquiring the highest quality one way and reciprocal links.
Most sites employing this technology report conversion increases of up to 5x. This means they are converting up to five times the number of sales they did before using Live Face technology.
Real Life Example: The SEOcbt.com site mentioned earlier uses Live Face for Web and they hit number one on Google for all of their major keywords within two weeks of site launch.
That's a good start to SEO for Web 2.0. Good luck!

Thursday, May 1, 2008

10 SEO Power Tips to increase Traffic

How do you know what type of content is really going to attract the right searchers?
In this article I wanted to cover a few very basic tips that you can keep in mind when building high-performance strategies. Remember that good search engine marketing is not about trying to manipulate or "fool the search engines." Good SEO skills are more about creating genuine relevancy for well-written content that deserves to be found because it is truly the most relevant and useful to your audience of readers.
How do you know what type of content is really going to attract the right searchers?
In this article I wanted to cover a few very basic tips that you can keep in mind when building high-performance strategies. Remember that good search engine marketing is not about trying to manipulate or "fool the search engines." Good SEO skills are more about creating genuine relevancy for well-written content that deserves to be found because it is truly the most relevant and useful to your audience of readers.

What students quickly discover in the 5-Day classes is that the optimization skills are not nearly as hard as many people make them out to be (even for the most competitive phrases,) once you've been trained and understand the full scope of influences that are at work. The biggest advantage that we have had is all about the "accuracy of information."
1. Write content that your audience is already looking for within the last 90 days.
True keyword research is not about 'guessing at keywords' but its all about researching actual data. How are your SEO research skills using Wordtracker or Keyword Discovery? At the SEO Workshops we teach much more than the traditional "keyword research" methods. We help students learn "Keyword Forensics" and how to quickly tap into the hidden niche trends that 99% of most Webmasters never even notice.
2. Does your Web copy speak to the reader or does it speak about yourself?
Remember that your Web site should be focused on your audience first and appeal specifically to a niche interest. When writing your Web copy, you need to dialog in an appropriate tone and format for the right audience. Some of the most interesting content will have more appeal if it speaks to your audience in terms of "you." You can, you might, you will, yours, your and you're INSTEAD of we, ours, we're, we will, we can, etc.
3. Focus on writing for the human audience first and search engines second.
While search engine optimization is important to your visibility, try writing your content first. Most people don't write their best when trying to optimize and create content at the same time. Focus on creating highly useful content that is extremely focused on one topic per page. Once you have completed your writing so that you are pleased with it, then go in to do a mild re-write for the search engines.
4. Tips for triggering idea generation and giving your strategies a unique twist.
While many people seem to spend time exploring their competitor's Web sites, we encourage you to lead the way with new ideas. Try not to be obsessed with what the competition is doing, but be creative and start your own new trends. Spend just a little more time working on your projects this week than you did last week. Setting yourself apart from the competition is easier than you might think and gives you a huge advantage over others.
5. Creating your content so that it "speaks" to a specific audience of visitors.
Think of how your Web copy reads and ensure the dialog flows smoothly. Read your work out loud and see if you can improve the tone of your message with natural expression. Keep your specific audience in mind. How you write for senior citizens (in tone and in format) may differ considerably from writing for an audience of for example "new parents." Always ask yourself "what is important to these readers?" Rely on researching accurate data to eliminate guess work.
6. Remember strong calls to action
Without a firm call to action, don't expect the reader to naturally guess at what you want them to do next. Plain ordinary dialog that asks the reader to take the next action will usually work best. Dialog that is written for voice (similar to the way a broadcaster writes to project their personality.)
7. Build your search engine optimization skills in the beginning with the "stress free" approach.
If you are new to SEO, you may want to focus on the long tailed niche phrases since most searchers are doing fairly descriptive and intelligent searches these days. Ideally You want to attract those who already know what they are looking for and just need to find your pages more easily. With practice and the right training you can go after highly competitive phrases too but you'll find that the best conversions nearly always come from the niches. Also remember that it is the basic SEO skills that carry you through and must come before any of the advanced strategies. The result will be stable top rankings that stand the test of time with minimal fuss.
8. Give your readers a non-threatening reason to respond right now.
What is the objective for your page and does your Web copy work effectively at fulfilling that objective? It may not always be about trying to sell a product or a service. It should not be about fulfilling your needs first but it should be about meeting the needs of why that searcher first conducted a search. Meet their needs and deliver up something that satisfies their search first and then give the visitor a non-threatening reason why they might respond to you. Do you want their e-mail address? or do you just want them to pick up the phone and call? Never lose sight of the fact that the Web is a marvelous two way interactive experience, if you want it to be. Make your Web site a vehicle for relationship building and remember that many readers may actually have the desire to interact and participate through Blogs or other "User Generated activity." Give your visitors something that involves their participation.
9. Remember that your readers always want to feel like they are in control of their Web experience.
People often use the Web for researching topics of interest or doing preliminary price comparisons or for looking up information. While most people explore the Web for their own purposes, the more that you put them in control of their experience the better. If appropriate, you may want to consider adding addition tools or functionality to your Web site in order to enhance its usability for your specific audience.
10. Did you know that if you write your content so that it naturally "reads very well."
You will naturally gain some bonus for having created content of quality. By this, I mean content...that reads well to a human being. Don't stuff keywords all over the place. Instead, use moderation in everything you do. One of the things you need to understand is that "theme based" search engines like Google, are actually using a measure of artificial intelligence (AI) to measure how well your article "reads" based on all of the overall context of your body text (other than the keywords) based on data that a search engine has gathered concerning a specific topic. This is great news for writers because if you are making a transition to writing for the web, you'll find some search engines are literally rewarding pages that are "well written."

strings - Koi Aanay Wala Hai Download MP3s/WMAs

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Strings have finally released their 3rd album, after 4 years of gap from their previous super hit album, Dhaani. Title of this album is: Koee Anay Wala Hai - Its name was supposed to be Dhoop before, but before releasing has been changed to this.
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MUSIC DON - Lyrics for Life -Feel The Lyrics Headline Animator