Making video more visible means working on its appeal to video search engines. A morning panel at SES New York discussed Video Search Optimization. Attendees headed to the Search Engine Strategies conference in New York under a mostly clear sky today. A session on video search and optimizing for the engines that index it awaited those hitting the Multimedia and Mobile Track at a running start. Eric Papczun, Director of Natural Search, Performics, spoke about what he was seeing new in the world of video search. "These include file tagging which I refer to as 'scene tagging'. These are often user generated tags. This allows viewers to just watch the parts of a video that pertain to you." One insight Eric gave involved the actual keyword, 'video'; he believes there is still a good opportunity to brand a site to it as a keyword. "If you have a good position with the word 'video' with search engines, you are going to do well down the road."
by Srirajeth
