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Wednesday, April 18, 2007

How to Get Top 10 Rankings (Google)-IBP

IBP is a proven tool that helps you to get top 10 rankings in Google, Yahoo and all other major search engines.
It is a unique real-time website promotion software tool that you cannot get anywhere else.
Get top 10 rankings on Google & Yahoo!
IBP tells you in three easy steps what you have to do to improve your web pages for top 10 search engine rankings. Highly ranked web pages bring more visitors and more sales to your site.
Benefit from a professional SEO method
A search engine optimization method that really works is to analyze the web pages that currently have a high ranking for your important keyword. Since these pages have a top 10 ranking, the pages must have the best settings.
With IBP, analyzing the top ranked web pages is as easy as 1-2-3. IBP tells you how the top ranked pages have achieved that ranking and how you must change your web pages and the links to your web site to obtain a similar ranking.
Improving your website has never been so easy. IBP helps you to get more customers and more sales with increased search engine rankings.

How to optimize your website for Google
For example, IBP can tell you to how to rank higher in Google for your favorite keywords.
IBP's Top 10 Ranking report demystifies Google's ranking algorithm and tells you in easy-to-understand words how to optimize and prepare your website specifically for better results in Google.
Suppose you want to know how to get a top 10 ranking for the search term "outdoor equipment" in Google. IBP will tell you how to optimize your website for exactly that search term in Google.
IBP's advice is based on the in-depth analysis of the current, up-to-the-minute top 10 results in Google for that search term and it is specifically for that search term and specifically for the selected search engine.
IBP's high quality analysis results are always up-to-date, specific, and accurate. You won't get that level of search engine optimization accuracy with any other tool.
IBP works with all important search engines and in any language.
posted by Yaaryaar

Friday, March 30, 2007

What are the Steps to Creating a Podcast?

. Listen to a few podcasts to get a feel for what others are doing. To listen, you'll need a podcatcher (podcast reader), which permits you to subscribe to podcasts in the same way you subscribe to blogs. I favor iTunes as my podcatcher of choice, which is a frëe online download. You'll also need to find podcasts, and the quickest way to do that is via podcast directories, which include the iTunes store. Podcast Alley, one of the most popular podcasting sites, has a large podcast directory, and Yahoo Podcasts has a podcast search. To find others, simply search online for "podcast directory."
2. Plan your podcast. Who is your target market? What do they want to listen to? How will your podcast be unique from others in your industry? What's your format (interview others, host a teleclass, or record yourself)? How long will your podcast be? How frequently will you deliver your podcasts?
3. Record your podcast. Many people choose to record their podcast with a frëe piece of software called Audacity. It has an easy learning curve and advanced features for more experienced podcasters. Mac users might want to look at Garage Band. For best recording sound, don't use the microphone that came with your computer or that is built into your laptop. You'll want to get a more professional one, such as the ones offered at Plantronics or Radio Shack.
4. Save and upload your podcast to your server. Once you've created your podcast in an mp3 file, you have to save it and upload it to a server via an FTP program (like CuteFTP) so that it's readily available. You can upload it to your website, or use one of the many podcasting hostíng services available. The problem with uploading it to your website is that audio files are space hogs, and you can quickly exhaust all the storage capacity of your hostíng account, not to mention your monthly bandwidth capacity if your podcast is popular and is downloaded frequently. That's why I use a fee-based audio service hostíng company, Audio Acrobat, which offers me generous storage and bandwidth capacity for a semi-annual fee. Another popular podcast hostíng company is Hipcast.com.
yaaryaar

Saturday, March 24, 2007

Social Media Marketing

Social media uses technologies like RSS, blogging, podcasting, tagging, etc. and offers social networking (MySpace, Facebook), social video and picture sharing (YouTube, Flickr), and community-based content ranking (Digg, MiniClip) features.
The central theme of these sites is user generated content used for sharing among the end-users. The social aspects of these sites are to allow users to setup social communities, invite friends and share common interests.
You don't have to change your site completely within a month or so to take advantage of these new technologies. Introduce small changes incrementally throughout the year and you will be on your way to meet these new challenges.
The first step is to declare who you are to the online community. People should be able to relate to you. Unless they know more about you, you will be just an unknown identity and most people don't like to deal with unknowns. Create an About Us page and líst your achievements and skills.
Create a MySpace page and link your bio in the About Us page to the MySpace page. Also provide a link back from the MySpace page to your website. Spend an hour every week to develop your online social network in MySpace. Invite a few of these new friends to write blog articles at your site about your products or services.
Install frëe blog software and start publishing at least one article in your blog. Provide an easy bookmarking feature to social bookmarking sites like del.icio.us. This is done by providing an action button for each article on your site. The action button takes users to the submission page of the bookmarking site.

Thursday, March 1, 2007

WebmasterRadio.FM

WebmasterRadio is the creation of Daron Babin and Brandy Shapiro Babin, who are not only husband and wífe but partners in business. They officially launched in November 2004 at a Yahoo Party that was held during one of the PubCon conferences. It all started with a single show entitled RainMaker, an Internet radio broadcast that gained such favorable response from listeners and advertisers that more shows were soon added out of necessity. Daron and Brandy's goal in establishing WebmasterRadio is to not only get info from industry leaders to help people in their business but also to bring people together and connect them through live broadcasts and chat. They have done this very well with more shows and listeners coming on board all the time.

So what were Daron and Brandy doing before WebmasterRadio? Well for starters, Daron was one of the pioneers in the SEO industry, coming onto the scene in 1996 (one year before myself). He even earned the nickname "SEGuru" which he is still known for today. While WebmasterRadio occupies most of his time these days, he still does some SEO work. Before WMR, Daron was in television, working as a director at NBC for twelve years. The combination of his television/broadcasting experience combined with search marketing expertise is a perfect match for what WebmasterRadio currently offers.

WebmasterRadio.FM

WebmasterRadio is the creation of Daron Babin and Brandy Shapiro Babin, who are not only husband and wífe but partners in business. They officially launched in November 2004 at a Yahoo Party that was held during one of the PubCon conferences. It all started with a single show entitled RainMaker, an Internet radio broadcast that gained such favorable response from listeners and advertisers that more shows were soon added out of necessity. Daron and Brandy's goal in establishing WebmasterRadio is to not only get info from industry leaders to help people in their business but also to bring people together and connect them through live broadcasts and chat. They have done this very well with more shows and listeners coming on board all the time.

So what were Daron and Brandy doing before WebmasterRadio? Well for starters, Daron was one of the pioneers in the SEO industry, coming onto the scene in 1996 (one year before myself). He even earned the nickname "SEGuru" which he is still known for today. While WebmasterRadio occupies most of his time these days, he still does some SEO work. Before WMR, Daron was in television, working as a director at NBC for twelve years. The combination of his television/broadcasting experience combined with search marketing expertise is a perfect match for what WebmasterRadio currently offers.

Sunday, February 18, 2007

The State of Search Engine Advertising: Reality and Alternatives

The herd mentality never fails to amaze me. When the pay-per-clíck concept was first pioneered in 1997-98 by GoTo.com (now Yahoo! Search Marketing), it was years before the model was widely accepted. GoTo virtually created the market for pay-for-performance search single-handedly and redefined how businesses market online while other search engines sat on their collective hands. Then, when it was obvious that there was "Gold in Them Thar (PPC) Hills" hundreds of search engines entered the PPC arena and hordes of advertisers followed suit.As a search engine advertising model, pay-per-clíck was, and is, brilliant in its simplicity. In theory, it is a perfect way to bill advertisers based on consumer interest in their advertisements. Unfortunately, in real life monëy can bring out the worst in human, and business, nature. In today's search engine reality, pay-per-clíck should be on its last legs. But, as anyone with a knowledge of the search engine industry knows that simply isn't the case.

The State of Search Engine Advertising: Reality and Alternatives

The herd mentality nevër fails to amaze me. When the pay-per-clíck concept was first pioneered in 1997-98 by GoTo.com (now Yahoo! Search Marketing), it was years before the model was widely accepted. GoTo virtually created the market for pay-for-performance search single-handedly and redefined how businesses market online while other search engines sat on their collective hands. Then, when it was obvious that there was "Gold in Them Thar (PPC) Hills" hundreds of search engines entered the PPC arena and hordes of advertisers followed suit.As a search engine advertising model, pay-per-clíck was, and is, brilliant in its simplicity. In theory, it is a perfect way to bill advertisers based on consumer interest in their advertisements. Unfortunately, in real life monëy can bring out the worst in human, and business, nature. In today's search engine reality, pay-per-clíck should be on its last legs. But, as anyone with a knowledge of the search engine industry knows that simply isn't the case.

The Role of Memory In Website Content and Advertising

The primary goal of all advertising, including website content is to be remembered. No matter what other marketing goal you want to achieve, if your audience doesn't remember your presentation, it is a wasted effort and lost opportuníty. All the monëy spent on attracting people to your website goes right down the drain if your content is instantly forgettable. With that in mind it is hard to believe how little thought is put into creating content that people will remember.In order to create content or advertising that people will remember, we have to understand a little about how memory works. Professor Daniel Schacter of Harvard University is an expert in the study of human memory and has written numerous books on the subject, including 'The Seven Sins of Memory: How the Mind Forgets and Remembers'. In this book Schacter describes seven characteristics of human memory that all marketing people need to be aware of in order to construct content and advertising that website audiences will retain.
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