The Role of Memory In Website Content and Advertising

The primary goal of all advertising, including website content is to be remembered. No matter what other marketing goal you want to achieve, if your audience doesn't remember your presentation, it is a wasted effort and lost opportuníty. All the monëy spent on attracting people to your website goes right down the drain if your content is instantly forgettable. With that in mind it is hard to believe how little thought is put into creating content that people will remember.In order to create content or advertising that people will remember, we have to understand a little about how memory works. Professor Daniel Schacter of Harvard University is an expert in the study of human memory and has written numerous books on the subject, including 'The Seven Sins of Memory: How the Mind Forgets and Remembers'. In this book Schacter describes seven characteristics of human memory that all marketing people need to be aware of in order to construct content and advertising that website audiences will retain.

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