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Thursday, December 28, 2006

Using Feeds to Increase Your Site's Content

There are many ways to increase content on your site, from manually creating it to purchasing software which will auto generate it for you.

While I highly recommend you stay away from anything which is automatically generated I also understand that many people don't feel comfortable writing.

Therefore, in this article, I look at another way to make your site appear as if it's changing. That is, incorporating feeds into your site to improve return visits and build your brand.


Feeds have been growing in popularity for some time. In fact, there are people who measure such popularity.

While feeds are not the sole property of blogs, we can gauge how popular feeds are simply by looking at the "state of the blogosphere."

According to Technorati, the blogosphere is doubling every 5 months or so. That means that 5 months from nöw there will be twice as many blogs (and feeds) as there are nöw.

In many cases, the only way to access that content, aside from regularly visiting a site, is through their feeds.

But that's not the only use for feeds. Many services have sprung up which allow you to search and aggregate those feeds. Services such as Feedster and even Google News allow you to search for phrases and output an RSS feed which could then be imported into a feed reader.

In other words, if you wanted to get the most recent news about Google from Google News you could search for "Textlinkbrokers" in Google News and then copy the RSS feed URL
(http://news.google.com/news?q=textlinkbrokers&ie=UTF-8&output=rss) into your favorite news reader.

Now I know what you're thinking: "Well that's great news, but how does that help with my site?"

Well nöw that you know how to auto generate feeds for virtually any topic you want, you can then import the feeds into your site using various methods.

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