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Friday, November 30, 2007

Inter-Language Unification(ILU)

Inter-Language Unification or ILU is a multi-language object interface system. The object interfaces provided by ILU hide implementation distinctions between different languages, between different address spaces, and between operating system types. ILU can be used to build multi-lingual object-oriented libraries ("class libraries") with well-specified language-independent interfaces. It can also be used to implement distributed systems. It can also be used to define and document interfaces between the modules of non-distributed programs. ILU interfaces can be specified in either the Object Management Group's CORBA Interface Definition Language (OMG IDL), or ILU's Interface Specification Language (ISL).
ILU was developed as an Open Source project at the Xerox Palo Alto Research Center (Xerox PARC) from 1991 until 2000. The last release was 2.0beta1.
From 1997 to 2000, ILU was used as the foundation for experimental work on a "next generation" HTTP protocol by the World Wide Web Consortium's HTTP-NG activity. As a result of this work, a particularly efficient experimental RPC protocol called "w3ng" was developed, along with a way of efficiently multiplexing a single TCP connection into multiple channels in both directions, called "w3mux". The results of the HTTP-NG experiment were presented at the 2000 World Wide Web Conference.

PayPal to offer Virtual Credit Card for non-PayPal Payments

PayPal is rolling out a new virtual credit card payment service called "PayPal Secure Card" on Tuesday. This new feature will enable customers to make payments on sites which don’t accept PayPal. They have partnered with MasterCard to generate one-use MasterCard number that can be utilized to make the payment.
PayPal will provide a browser plugin along with PayPal Secure Card, which will recognize an e-commerce checkout page and automatically fill-up all your credentials to make the payment faster and easier. Windows users using Internet Explorer or Firefox will be able to take full advantage of the service, whereas Mac users running Safari will only have partial access, according to Reuters.
For merchants, the transaction will appear as an ordinary credit card transaction, but for users the funds will be deducted from their PayPal balance. It is not clear whether PayPal plans on charging any fee for this service.
This move seems to be a response to Google’s Checkout, which stores user’s financial information for making online payments more secure. PayPal Secure Card will be available to all US users of PayPal on Tuesday (tomorrow), and soon they’ll open it up for international users. Last year, PayPal did a beta test of Secure Card in which over 3 million PayPal users participated.
This service will be very beneficial for users who don’t have a credit card and totally rely on PayPal for online payments. For those who already have credit card, this service removes the hassle of giving your actually credit card details online.

Withdraw PayPal Funds to your Indian Bank Account


Withdraw PayPal Funds to your Indian Bank Account
(Withdraw funds using an Indian bank)

PayPal has added a convenient new way to withdraw funds for its Indian Members. If you have a bank account in Indian, you withdraw your PayPal funds directly to your bank account. And the best part is you don’t need to pay any fee, if you are withdrawing funds over Rs. 7000. For withdrawing funds below Rs. 6999, they’ll charge you a fee of Rs. 50.
Those having bank accounts in State Bank of India, Bank of India, Canara Bank, Union Bank of India, HDFC Bank, ICICI Bank, ING VYSYA Bank, Axis Bank, Standard Chartered Bank, HSBC Bank and Citibank can opt for this feature to withdraw funds.
Before transferring funds, please keep in mind that your name on Bank records and PayPal account should match character-by-character. You’ll also need to call your bank and ask for your uniquely identified IFSCI (Indian Financial System Code).
Prior to this, the only option to withdraw funds by Indian PayPal members was by requesting a cheque. This process was slow, and took about 30 – 40 days to arrive via snail mail. Thanks PayPal!

Tuesday, November 6, 2007

Trust in Your Website or Blog

If your website does not create a sense of trust in your visitors, all your efforts will be in vain. Your online business will not succeed. That's the bad news. The good news is that it is very easy to create and build trust in your online visitors. Below, I have listed all the techniques used by the hundreds of websites I have helped launch. If you have additional techniques, please add them to the líst.
As the old saying goes, you have only one chance to make a first impression. Building trust cannot be achieved by one single action. Trust is achieved by hundreds of little things you do throughout your website that, when taken together, give readers a sense of honesty, legitimacy and stability.


The other bit of good news is that few website owners focus on building trust in the minds of their visitors. If you do it well, it can become a real and sustainable competitive advantage.
Here are 47 simple actions you can take to get started.
1. Trust is built by lots of small actions on every page of your website.
2. Your website design is the first impression. Make sure it is professional and relevant to the subject matter.
3. Navigation must be intuitive. If visitors can't find what they are looking for easily, they will question your competence in providing what they want.
4. Make the website personal by giving it its own tone and voice. People buy people.
5. Follow the HEART rule of creating online content. (Reminder: HEART stands for Honest, Exclusive, Accurate, Relevant and Timely.)
6. Use language that is appropriate to the audience. It will build empathy.
7. Regularly add new content to your site. It shows that the business is alive and kicking.
8. Review all links. Doubts will quickly form in your visitors' minds if links don't work or, worse still, take them to error pages.
9. Good grammar and spelling matter. Errors give the impression of sloppiness and carelessness.
10. Don't make outrageous and unbelievable claims, like "Read this blog and you'll be a millionaire by the end of the week." People are used to scams, get-rich-quick schemes and rip-offs.
11. Publish REAL testimonials and third-party endorsements. Try to always use real names and link to websites where possible. Some sites show images of letters sent by happy customers.
12. Publish case studies about customers you have helped, who use your product, etc.
13. Don't put down, curse or insult competitors. It's unprofessional. It is better to offer an objective comparison of competitive services or products.
14. Focus on building your long-term reputation, not on making quick sales.
15. Write articles for humans, not search engines.
16. Make your 'About Us' page personal and comprehensive. It plays an important part in making visitors feel comfortable that real people are behind the site.
17. Publish your photo or the photos of the key people involved with the site. Again, this reinforces the fact that there are real people behind the screenshots.
18. Clearly identify who is behind the site. Nothing creates more suspicion than a site that tries to hide the identity of its publishers.
19. On the 'Contact Us' page, provide an email form, telephone number, fax and address of the company. In Europe, it is a legal requirement for sites taking funds, but even sites driven by advertising will benefit from openness.
20. Provide a telephone number that people can call and talk to a person.
21. Provide Web addresses linked to the website domain, not addresses from free webmail services such as Hotmail and Gmail.

22. Don't lie to make money. The most common way is to write a glowing report about a product or service to earn affilíate revenues. It is very short-sighted to lie to visitors to sell them rubbish. They'll won't come back or, worse still, they'll actively condemn your site on forums and blogs.
23. Think carefully about reciprocal links. If your site is about organic food and you have links to Party Poker, people are going to question your integrity.
24. Think carefully about the adverts you display on your site. Ensure that they are relevant to your subject and audience.
25. Be explicit when you are being paid to endorse a product or service. An advertorial is fine as long as it is transparent. Paid-to-post is corrupting the Web and will experience a user backlash. I don't read websites that accept payment for posting.
26. Write and publish your privacy policy. Be clear about what you will and will not do with any personal data you collect. State that you adhere to all data protection laws. Make it easy to read and don't use legal gobbledygook.
27. Write and publish a security policy. State what measures you take to ensure that all transactions are secure.
28. Ensure that you have a security and privacy policy which is linked from the footer on every page. Make the link more prominent on all the order pages.
29. Clearly publish your guarantëe. I would recommend making it a 100% money-back guarantëe if possible.
30. Clearly state your refund and returns policy.
31. Piggyback off reputable brands. If you use PayPal, put the PayPal logo on your site. If you have a merchant services account with a major bank like Citibank or HSBC, put its logo on your site.
32. Use Google search on your site for two reasons. First, it is a great search solution which will help your visitors find what they are looking for. Second, having the Google name on your site instills trust.
33. If there are well-known industry associations for your subject, join up and put their logos on your site.
34. Have a forum on your site and respond quickly to questíons. Have the attitude that you are happy to help others without receiving immediate reward. As the old saying goes, 'Givers always gain.'
35. Allow people to comment on articles. Interactivity and an exchange of views build community and a sense of involvement.
36. If people provide constructive criticism or comments in the forum, don't delete them, but respond with your point of view.
37. Put photos on the website of the owners, publishers and/or team. Let visitors know there are real people behind the business.
38. Put images of the credít cards you accept on every page of the order process.
39. Use the words 'secure website' whenever you try to get any information from visitors, including newsletter sign-ups, forum input and payment.
40. On every page, state, "We take your privacy and security very seriously." Link the statement to the security and privacy policy.
41. Remember, reputations take years to build and seconds to destroy.
42. If you are selling a subscription, offer a low-cost, entry-level option. This could be a one-day taster, 'a week before billing starts' or a monthly tríal.
43. Use a high level of security when processing credít cards. Make sure you make your clients aware of all the steps you are taking.
44. Don't send credít card information or personal details over the Internet unencrypted. Tell your customers that their data will be encrypted.
45. Only ask for information from customers that you really need. For example, for an email newsletter sign-up, the only information you REALLY need is an email address, so that is all you should ask for.
46. If you have pricing on your website, make it transparent. I recently went to buy a book which was advertised for $10. When I checked out, they added tax, post and packaging, and the final bill was $19.50. I didn't buy it as I felt they had deliberately tried to mislead me.
47. Keep your SSL certificate up to date. Let people know you are using SSL encryption and who the provider is.
You can't do too much to build trust. Most of it comes down to common sense and good business practice. To ensure that you are continually improving your trustworthiness, every time you go to a website, ask yourself whether you trust it or not. Then ask yourself why you have formed the opinion you have. Continually try to learn what makes a site trustworthy or untrustworthy and implement the relevant changes to your site.
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!



Posted by Srirajeth

Monday, November 5, 2007

Creating a chat script with PHP and Ajax,

Introduction

In this multi-part tutorial series I will show you how to create your own chat script with PHP and Ajax. You've probably heard of Ajax before, and what it exactly is, but in case you haven't, read the following two tutorials to learn more about Ajax: "Mastering Ajax, Part 1: Introduction to Ajax" and "Getting started with Ajax".
Another JavaScript library we'll be using is the Prototype library, which includes many useful JavaScript functions and comes with inbuilt Ajax support. If you want to know more about this library, have a look at the following tutorial: "Using prototype.js v1.3.1".
In this first part of the series I will show you how to create a really basic chat script, and nothing more. In the next parts we'll be adding more features, eventually creating a really robust and powerful chat script.


How it works
Our chat script will consist of two parts: a server and a client.
The client is used by your visitors, and doesn't contain any PHP at all. The client must do all the data sending. Every time the user wants to send a new message, the client must send this data (using Ajax) to the server. The client must also check for new messages on the server, again using an Ajax request.


The server only has to add a new message or send a list of messages to the client, and it doesn't have to use any HTML or JavaScript at all. It's strictly PHP. I've added a simple diagram below to show what I've just described:

Posted by Srirajeth

Saturday, November 3, 2007

Curl-PHP

Introduction
PHP supports libcurl, a library created by Daniel Stenberg, that allows you to connect and communicate to many different types of servers with many different types of protocols. libcurl currently supports the http, https, ftp, gopher, telnet, dict, file, and ldap protocols. libcurl also supports HTTPS certificates, HTTP POST, HTTP PUT, FTP uploading (this can also be done with PHP's ftp extension), HTTP form based upload, proxies, cookies, and user+password authentication.
These functions have been added in PHP 4.0.2.
Requirements
In order to use PHP's cURL functions you need to install the » libcurl package. PHP requires that you use libcurl 7.0.2-beta or higher. In PHP 4.2.3, you will need libcurl version 7.9.0 or higher. From PHP 4.3.0, you will need a libcurl version that's 7.9.8 or higher. PHP 5.0.0 requires a libcurl version 7.10.5 or greater.
Installation
To use PHP's cURL support you must also compile PHP --with-curl[=DIR] where DIR is the location of the directory containing the lib and include directories. In the "include" directory there should be a folder named "curl" which should contain the easy.h and curl.h files. There should be a file named libcurl.a located in the "lib" directory. Beginning with PHP 4.3.0 you can configure PHP to use cURL for URL streams --with-curlwrappers.
Note to Win32 Users: In order to enable this module on a Windows environment, libeay32.dll and ssleay32.dll must be present in your PATH.
You don't need libcurl.dll from the cURL site.
Examples
Once you've compiled PHP with cURL support, you can begin using the cURL functions. The basic idea behind the cURL functions is that you initialize a cURL session using the curl_init(), then you can set all your options for the transfer via the curl_setopt(), then you can execute the session with the curl_exec() and then you finish off your session using the curl_close(). Here is an example that uses the cURL functions to fetch the example.com homepage into a file:

Posted by Srirajeth (Unfortunately ..I'm unable to post the Sample programmnig using Curl Here ;) blogger doesn't support it :D )

Ajax

What is Ajax?
Ajax is a way of developing Web applications that combines:
XHTML and CSS standards based presentation
Interaction with the page through the DOM
Data interchange with XML and XSLT
Asynchronous data retrieval with XMLHttpRequest
JavaScript to tie it all together
In the traditional Web application, the interaction between the customer and the server goes like this:
Customer accesses Web application
Server processes request and sends data to the browser while the customer waits
Customer clicks on a link or interacts with the application
Server processes request and sends data back to the browser while the customer waits
etc....

Posted by Srirajeth

Thursday, November 1, 2007

PPC Success-Keywords, Ad Copy, Destination URL's, Organization and Analysis.


There are a number factors involved in having a successful PPC campaign. These include everything from keyword selection, bid management, and campaign setup to your destination website. We will discuss five of the most important areas: Keywords, Ad Copy, Destination URL's, Organization, and Analysis.

1. Keywords: Having a successful PPC campaign starts off with keywords. While your keyword líst will likely change and evolve over time, it is important to start with something that makes sense.

2. Ad : textWhen it comes to ad text you not only want your ad to stand out, but you also want it to be highly relevant to the keywords and the destination page. Start by taking a look at some of the paid ads for keywords within your ad group and see what people are saying to draw the attention of shoppers. You may want to use phrases like "Cheap" or "Discount" in your ad text, but if you do this you better be sure that your products fit the bill. If the customer sees "discount" and your prices are too high, they will likely walk (or clíck) away

3. Landing pages : This is really your first chance to sell the user. While you can hook them in and grab their attention with the ads, your landing page better sell your product or service or your chance of conversion will drop drastically. You want the visitor to be sold at this page; having them clíck all over the site will only raise the chances of having that back button clicked.

4. Organization; The organization of your PPC campaign is really dependant on your requirements as an advertiser. In most cases you will be able to get away with a single campaign broken down into multiple ad groups. Each ad group will focus on a set of similar key phrases and ads.

5. Analysis : Be sure to check the conversion and clíck through rates of not only your ads, but your individual keywords. If you find that some keywords are simply not bringing you any sales, you may want to consider pausing them, or making changes to improve their chances. This may involve setting up a new ad group and creating new ads more focused on the individual keyword, or it may be as simple as just adjusting the bid.



Posted by Srirajeth

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