PPC Success-Keywords, Ad Copy, Destination URL's, Organization and Analysis.

There are a number factors involved in having a successful PPC campaign. These include everything from keyword selection, bid management, and campaign setup to your destination website. We will discuss five of the most important areas: Keywords, Ad Copy, Destination URL's, Organization, and Analysis.

1. Keywords: Having a successful PPC campaign starts off with keywords. While your keyword líst will likely change and evolve over time, it is important to start with something that makes sense.

2. Ad : textWhen it comes to ad text you not only want your ad to stand out, but you also want it to be highly relevant to the keywords and the destination page. Start by taking a look at some of the paid ads for keywords within your ad group and see what people are saying to draw the attention of shoppers. You may want to use phrases like "Cheap" or "Discount" in your ad text, but if you do this you better be sure that your products fit the bill. If the customer sees "discount" and your prices are too high, they will likely walk (or clíck) away

3. Landing pages : This is really your first chance to sell the user. While you can hook them in and grab their attention with the ads, your landing page better sell your product or service or your chance of conversion will drop drastically. You want the visitor to be sold at this page; having them clíck all over the site will only raise the chances of having that back button clicked.

4. Organization; The organization of your PPC campaign is really dependant on your requirements as an advertiser. In most cases you will be able to get away with a single campaign broken down into multiple ad groups. Each ad group will focus on a set of similar key phrases and ads.

5. Analysis : Be sure to check the conversion and clíck through rates of not only your ads, but your individual keywords. If you find that some keywords are simply not bringing you any sales, you may want to consider pausing them, or making changes to improve their chances. This may involve setting up a new ad group and creating new ads more focused on the individual keyword, or it may be as simple as just adjusting the bid.

Posted by Srirajeth