Alexa Ranking - A Web Site Monetization Strategy?
All businesses that employ online marketing, strive to improve their conversion rate. Now, there are different ways of attracting targeted traffíc. Some try to achieve a good ranking in the SERPs, while others are satisfied with heavier traffic. Either way, everybody has the goal of achieving financial success.
But, while scoring high with Google may seem to certain business people the only way to make themselves known and thus reach their goal, there are others that think that a good position in the Alexa ranking system might benefit them just as well.
All businesses that employ online marketing, strive to improve their conversion rate. Now, there are different ways of attracting targeted traffíc. Some try to achieve a good ranking in the SERPs, while others are satisfied with heavier traffic. Either way, everybody has the goal of achieving financial success.
But, while scoring high with Google may seem to certain business people the only way to make themselves known and thus reach their goal, there are others that think that a good position in the Alexa ranking system might benefit them just as well.
What is Alexa Ranking?
This is a ranking system set by alexa.com (a subsidiary of amazon.com ) that basically audits and makes public the frequency of visits to various Web sites. The algorithm by which Alexa traffíc ranking is calculated, is simple. It is based on the amount of traffic recorded over a period of three months from users that have the Alexa toolbar installed.
This traffíc is based on such parameters as reach and page views. The reach refers to the number of Alexa users who visit a particular site in one day. Page view, as the name indicates, is the number of times a particular page (URL) is viewed by Alexa users. Alexa.com makes it clear though that, if a particular user visits the same URL multiple times on the same day, all those visits will be counted as one.
The first step of the ranking process is calculating the reach and number of page views for all the sites on the Web on a daily basis. Alexa ranking is obtained by performing the geometric mean of reach and page views, averaged over a predefined period of time (three months).
How Alexa Ranking Works
It's quite easy to get started. All you have to do is visit the alexa.com site and download (and install) the Alexa toolbar. This toolbar offers a search function, but it mainly displays the rank (at a global level) of the visited site, as well as the sites that have been visited by Web surfers that are linked in some way to the site being visited.
This is a ranking system set by alexa.com (a subsidiary of amazon.com ) that basically audits and makes public the frequency of visits to various Web sites. The algorithm by which Alexa traffíc ranking is calculated, is simple. It is based on the amount of traffic recorded over a period of three months from users that have the Alexa toolbar installed.
This traffíc is based on such parameters as reach and page views. The reach refers to the number of Alexa users who visit a particular site in one day. Page view, as the name indicates, is the number of times a particular page (URL) is viewed by Alexa users. Alexa.com makes it clear though that, if a particular user visits the same URL multiple times on the same day, all those visits will be counted as one.
The first step of the ranking process is calculating the reach and number of page views for all the sites on the Web on a daily basis. Alexa ranking is obtained by performing the geometric mean of reach and page views, averaged over a predefined period of time (three months).
How Alexa Ranking Works
It's quite easy to get started. All you have to do is visit the alexa.com site and download (and install) the Alexa toolbar. This toolbar offers a search function, but it mainly displays the rank (at a global level) of the visited site, as well as the sites that have been visited by Web surfers that are linked in some way to the site being visited.
With Alexa, the smaller the numerical ranking, the better. Most people say that if you manage to make it in the top 100,000, it is a sign that your site enjoys quite heavy traffíc.
Is Alexa Ranking Worth Anything?
Benefits
Alexa Traffic can be used as a competitive intelligence tool, but you should take into consideration the fact that the audience sample size is fairly small. Just enter your competitor's site in the "Compare Sites" section and measure the results of your web marketing efforts in comparison with your competitors'.
As opposed to Google's PageRank, the lower your ranking number, the better.
It helps Webmasters and advertisers see the real marketing potential of your Web site. The better your Alexa rank, the higher they may be willing to bid to buy advertising space on your Web site.
Personal pages or blogs are also ranked in the same way as ordinary Web sites. They will even get a distinctive mark (*)
Because Alexa ranking helps you with information about your Web site, it is a good instrument for search engine optimization.
The Alexa toolbar not only displays information, but it also sends data to the central server. Thus, each time you visit a Web page via a Web browser (be it Internet Explorer or Firefox) that has the toolbar installed, information is sent to the server indicating your IP and the page you are visiting. Such data is gathered from all the Web users who have the Alexa toolbar.
Is Alexa Ranking Worth Anything?
Benefits
Alexa Traffic can be used as a competitive intelligence tool, but you should take into consideration the fact that the audience sample size is fairly small. Just enter your competitor's site in the "Compare Sites" section and measure the results of your web marketing efforts in comparison with your competitors'.
As opposed to Google's PageRank, the lower your ranking number, the better.
It helps Webmasters and advertisers see the real marketing potential of your Web site. The better your Alexa rank, the higher they may be willing to bid to buy advertising space on your Web site.
Personal pages or blogs are also ranked in the same way as ordinary Web sites. They will even get a distinctive mark (*)
Because Alexa ranking helps you with information about your Web site, it is a good instrument for search engine optimization.
The Alexa toolbar not only displays information, but it also sends data to the central server. Thus, each time you visit a Web page via a Web browser (be it Internet Explorer or Firefox) that has the toolbar installed, information is sent to the server indicating your IP and the page you are visiting. Such data is gathered from all the Web users who have the Alexa toolbar.
No comments:
Post a Comment