In Marketing, Perception Is Everything

Http://Yaaryaar.blogspot.com Http://MusicDon.blogspot.com

The mind is a deeply complex organ, at times influenced by small,
seemingly trivial things, and at others closed off to any external
stimuli. Think of it as an onion, with belief at the center and
perception at the outermost layer. Subtle stimuli can alter
perception not just more easily than they can belief, but also
can alter perception in nearly imperceptible ways, as air overtime
hardens and dries the top layer, not affecting the layer beneath.

Case in point: Associations with brand logos. No core belief is
needed to deal with company logos and associations made with them,
thus those associations are more easily influenced. A recent study
showed people subliminally exposed to Apple's logo were more
creative with their tasks than people exposed to IBM's.

Likewise, as posted on the Today show's website, it's easy to
send subtle cues to other people physically in order to get them
to associate certain positive traits in their mind. For example:
having a picture of a dog on your desk to convey loyalty or wearing
a black suit to convey authority. This is what is also referred to
as "the power of suggestion."