Trust in Your Website or Blog

If your website does not create a sense of trust in your visitors, all your efforts will be in vain. Your online business will not succeed. That's the bad news. The good news is that it is very easy to create and build trust in your online visitors. Below, I have listed all the techniques used by the hundreds of websites I have helped launch. If you have additional techniques, please add them to the líst.
As the old saying goes, you have only one chance to make a first impression. Building trust cannot be achieved by one single action. Trust is achieved by hundreds of little things you do throughout your website that, when taken together, give readers a sense of honesty, legitimacy and stability.

The other bit of good news is that few website owners focus on building trust in the minds of their visitors. If you do it well, it can become a real and sustainable competitive advantage.
Here are 47 simple actions you can take to get started.
1. Trust is built by lots of small actions on every page of your website.
2. Your website design is the first impression. Make sure it is professional and relevant to the subject matter.
3. Navigation must be intuitive. If visitors can't find what they are looking for easily, they will question your competence in providing what they want.
4. Make the website personal by giving it its own tone and voice. People buy people.
5. Follow the HEART rule of creating online content. (Reminder: HEART stands for Honest, Exclusive, Accurate, Relevant and Timely.)
6. Use language that is appropriate to the audience. It will build empathy.
7. Regularly add new content to your site. It shows that the business is alive and kicking.
8. Review all links. Doubts will quickly form in your visitors' minds if links don't work or, worse still, take them to error pages.
9. Good grammar and spelling matter. Errors give the impression of sloppiness and carelessness.
10. Don't make outrageous and unbelievable claims, like "Read this blog and you'll be a millionaire by the end of the week." People are used to scams, get-rich-quick schemes and rip-offs.
11. Publish REAL testimonials and third-party endorsements. Try to always use real names and link to websites where possible. Some sites show images of letters sent by happy customers.
12. Publish case studies about customers you have helped, who use your product, etc.
13. Don't put down, curse or insult competitors. It's unprofessional. It is better to offer an objective comparison of competitive services or products.
14. Focus on building your long-term reputation, not on making quick sales.
15. Write articles for humans, not search engines.
16. Make your 'About Us' page personal and comprehensive. It plays an important part in making visitors feel comfortable that real people are behind the site.
17. Publish your photo or the photos of the key people involved with the site. Again, this reinforces the fact that there are real people behind the screenshots.
18. Clearly identify who is behind the site. Nothing creates more suspicion than a site that tries to hide the identity of its publishers.
19. On the 'Contact Us' page, provide an email form, telephone number, fax and address of the company. In Europe, it is a legal requirement for sites taking funds, but even sites driven by advertising will benefit from openness.
20. Provide a telephone number that people can call and talk to a person.
21. Provide Web addresses linked to the website domain, not addresses from free webmail services such as Hotmail and Gmail.

22. Don't lie to make money. The most common way is to write a glowing report about a product or service to earn affilíate revenues. It is very short-sighted to lie to visitors to sell them rubbish. They'll won't come back or, worse still, they'll actively condemn your site on forums and blogs.
23. Think carefully about reciprocal links. If your site is about organic food and you have links to Party Poker, people are going to question your integrity.
24. Think carefully about the adverts you display on your site. Ensure that they are relevant to your subject and audience.

25. Be explicit when you are being paid to endorse a product or service. An advertorial is fine as long as it is transparent. Paid-to-post is corrupting the Web and will experience a user backlash. I don't read websites that accept payment for posting.
26. Write and publish your privacy policy. Be clear about what you will and will not do with any personal data you collect. State that you adhere to all data protection laws. Make it easy to read and don't use legal gobbledygook.
27. Write and publish a security policy. State what measures you take to ensure that all transactions are secure.
28. Ensure that you have a security and privacy policy which is linked from the footer on every page. Make the link more prominent on all the order pages.
29. Clearly publish your guarantëe. I would recommend making it a 100% money-back guarantëe if possible.
30. Clearly state your refund and returns policy.
31. Piggyback off reputable brands. If you use PayPal, put the PayPal logo on your site. If you have a merchant services account with a major bank like Citibank or HSBC, put its logo on your site.
32. Use Google search on your site for two reasons. First, it is a great search solution which will help your visitors find what they are looking for. Second, having the Google name on your site instills trust.
33. If there are well-known industry associations for your subject, join up and put their logos on your site.
34. Have a forum on your site and respond quickly to questíons. Have the attitude that you are happy to help others without receiving immediate reward. As the old saying goes, 'Givers always gain.'
35. Allow people to comment on articles. Interactivity and an exchange of views build community and a sense of involvement.
36. If people provide constructive criticism or comments in the forum, don't delete them, but respond with your point of view.
37. Put photos on the website of the owners, publishers and/or team. Let visitors know there are real people behind the business.
38. Put images of the credít cards you accept on every page of the order process.
39. Use the words 'secure website' whenever you try to get any information from visitors, including newsletter sign-ups, forum input and payment.
40. On every page, state, "We take your privacy and security very seriously." Link the statement to the security and privacy policy.
41. Remember, reputations take years to build and seconds to destroy.
42. If you are selling a subscription, offer a low-cost, entry-level option. This could be a one-day taster, 'a week before billing starts' or a monthly tríal.
43. Use a high level of security when processing credít cards. Make sure you make your clients aware of all the steps you are taking.
44. Don't send credít card information or personal details over the Internet unencrypted. Tell your customers that their data will be encrypted.
45. Only ask for information from customers that you really need. For example, for an email newsletter sign-up, the only information you REALLY need is an email address, so that is all you should ask for.
46. If you have pricing on your website, make it transparent. I recently went to buy a book which was advertised for $10. When I checked out, they added tax, post and packaging, and the final bill was $19.50. I didn't buy it as I felt they had deliberately tried to mislead me.
47. Keep your SSL certificate up to date. Let people know you are using SSL encryption and who the provider is.
You can't do too much to build trust. Most of it comes down to common sense and good business practice. To ensure that you are continually improving your trustworthiness, every time you go to a website, ask yourself whether you trust it or not. Then ask yourself why you have formed the opinion you have. Continually try to learn what makes a site trustworthy or untrustworthy and implement the relevant changes to your site.
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Posted by Srirajeth

Creating a chat script with PHP and Ajax,

Introduction

In this multi-part tutorial series I will show you how to create your own chat script with PHP and Ajax. You've probably heard of Ajax before, and what it exactly is, but in case you haven't, read the following two tutorials to learn more about Ajax: "Mastering Ajax, Part 1: Introduction to Ajax" and "Getting started with Ajax".
Another JavaScript library we'll be using is the Prototype library, which includes many useful JavaScript functions and comes with inbuilt Ajax support. If you want to know more about this library, have a look at the following tutorial: "Using prototype.js v1.3.1".
In this first part of the series I will show you how to create a really basic chat script, and nothing more. In the next parts we'll be adding more features, eventually creating a really robust and powerful chat script.

How it works

Our chat script will consist of two parts: a server and a client.
The client is used by your visitors, and doesn't contain any PHP at all. The client must do all the data sending. Every time the user wants to send a new message, the client must send this data (using Ajax) to the server. The client must also check for new messages on the server, again using an Ajax request.

The server only has to add a new message or send a list of messages to the client, and it doesn't have to use any HTML or JavaScript at all. It's strictly PHP. I've added a simple diagram below to show what I've just described:

Posted by Srirajeth

Curl-PHP

Introduction
PHP supports libcurl, a library created by Daniel Stenberg, that allows you to connect and communicate to many different types of servers with many different types of protocols. libcurl currently supports the http, https, ftp, gopher, telnet, dict, file, and ldap protocols. libcurl also supports HTTPS certificates, HTTP POST, HTTP PUT, FTP uploading (this can also be done with PHP's ftp extension), HTTP form based upload, proxies, cookies, and user+password authentication.
These functions have been added in PHP 4.0.2.
Requirements
In order to use PHP's cURL functions you need to install the » libcurl package. PHP requires that you use libcurl 7.0.2-beta or higher. In PHP 4.2.3, you will need libcurl version 7.9.0 or higher. From PHP 4.3.0, you will need a libcurl version that's 7.9.8 or higher. PHP 5.0.0 requires a libcurl version 7.10.5 or greater.
Installation
To use PHP's cURL support you must also compile PHP --with-curl[=DIR] where DIR is the location of the directory containing the lib and include directories. In the "include" directory there should be a folder named "curl" which should contain the easy.h and curl.h files. There should be a file named libcurl.a located in the "lib" directory. Beginning with PHP 4.3.0 you can configure PHP to use cURL for URL streams --with-curlwrappers.
Note to Win32 Users: In order to enable this module on a Windows environment, libeay32.dll and ssleay32.dll must be present in your PATH.
You don't need libcurl.dll from the cURL site.

Examples
Once you've compiled PHP with cURL support, you can begin using the cURL functions. The basic idea behind the cURL functions is that you initialize a cURL session using the curl_init(), then you can set all your options for the transfer via the curl_setopt(), then you can execute the session with the curl_exec() and then you finish off your session using the curl_close(). Here is an example that uses the cURL functions to fetch the example.com homepage into a file:

Posted by Srirajeth (Unfortunately ..I'm unable to post the Sample programmnig using Curl Here ;) blogger doesn't support it :D )

Ajax

What is Ajax?
Ajax is a way of developing Web applications that combines:
XHTML and CSS standards based presentation
Interaction with the page through the DOM
Data interchange with XML and XSLT
Asynchronous data retrieval with XMLHttpRequest
JavaScript to tie it all together
In the traditional Web application, the interaction between the customer and the server goes like this:
Customer accesses Web application
Server processes request and sends data to the browser while the customer waits
Customer clicks on a link or interacts with the application
Server processes request and sends data back to the browser while the customer waits
etc....

Posted by Srirajeth

PPC Success-Keywords, Ad Copy, Destination URL's, Organization and Analysis.

There are a number factors involved in having a successful PPC campaign. These include everything from keyword selection, bid management, and campaign setup to your destination website. We will discuss five of the most important areas: Keywords, Ad Copy, Destination URL's, Organization, and Analysis.

1. Keywords: Having a successful PPC campaign starts off with keywords. While your keyword líst will likely change and evolve over time, it is important to start with something that makes sense.

2. Ad : textWhen it comes to ad text you not only want your ad to stand out, but you also want it to be highly relevant to the keywords and the destination page. Start by taking a look at some of the paid ads for keywords within your ad group and see what people are saying to draw the attention of shoppers. You may want to use phrases like "Cheap" or "Discount" in your ad text, but if you do this you better be sure that your products fit the bill. If the customer sees "discount" and your prices are too high, they will likely walk (or clíck) away

3. Landing pages : This is really your first chance to sell the user. While you can hook them in and grab their attention with the ads, your landing page better sell your product or service or your chance of conversion will drop drastically. You want the visitor to be sold at this page; having them clíck all over the site will only raise the chances of having that back button clicked.

4. Organization; The organization of your PPC campaign is really dependant on your requirements as an advertiser. In most cases you will be able to get away with a single campaign broken down into multiple ad groups. Each ad group will focus on a set of similar key phrases and ads.

5. Analysis : Be sure to check the conversion and clíck through rates of not only your ads, but your individual keywords. If you find that some keywords are simply not bringing you any sales, you may want to consider pausing them, or making changes to improve their chances. This may involve setting up a new ad group and creating new ads more focused on the individual keyword, or it may be as simple as just adjusting the bid.

Posted by Srirajeth

Micro-blogging (Micro-blog)

Micro-blogging is a form of blogging that allows users to write brief text updates (usually less than 200 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, MP3 or the web.

The microblogging concept isn't one that settles neatly among a myriad of more intuitive platforms. Regardless, microblogging platforms like Twitter, Jaiku, Pownce, and PlaceShout are gaining steam in the social media realm with or without you.
If you know and/or follow Lynnette Young, a.k.a. LynetteRadio on Twitter, you would be interested in knowing that she's on the brink of labor, very near to producing a Halloween baby. You'd also be aware that her husband is in New York sans cell phone.
What use is that to the business-minded? At this point, not much. Later, though, as media converges – especially social media – one might imagine contextual advertising for diapers and baby wipes appearing next to the appropriate tweets. (The 140 character or less posts are called "tweets" on Twitter.)
Perhaps that's what Google plans to do with recently acquired Jaiku, a platform similar to Twitter. Perhaps that's where all this is headed as the bubble gets bigger: large companies swallow up social media, interlink them, and monetize them under one umbrella, carefully targeted by demographic.
Until then, we're left with fragmentation teetering on frustration. With so much social media out there, how does one have time to utilize it properly? Well, just like you pick your battles, you're going to have to pick your social network.
Twitter, for example, is stuffed with early adopters, thought leaders, and technophiles. If this your target market, then it's a good idea to be there Twittering too. Verizon's John Czwartacki takes his company's message to the lion's den. In a crowd most likely to be pro-Net Neutrality, Czwartacki hasn't missed the opportunity to present the positive aspects of his company to industry critics/bloggers.
"Microblogging can serve a valuable purpose in an emergency, especially when it can be done via a mobile device. In the recent San Diego Fire, twitter was a great way to communicate with friends and family when the mayor asked us all not to talk on our cell phones. Our local PBS news affiliate created their own twitter account which was great when the power went out.
It was very easy for me to give out my twitter screen name and have my family follow my posts instead of calling me every few hours."

Posted by Srirajeth

Purani jeans aur guitar -Ali haider

Purani jeans

http://www.musicdon.blogspot.com/

Dravid, the wall cracks?

Dravid, the wall cracks?

Did the wall crack, did dravid really step down because he could not handle the pleasure ? I wont believe that. Everybody knows how tough he is. People have accused him of not being aggressive. How do you then define aggressive.Is removing shirt in safety of dressing room aggressiveness? or facing attacking bowling an agressiveness? or declaring one self unfit after seeing green top wicket aggressiveness?

Dravid, the wall cracks?

Yes the WALL seems to be developing cracks in it!!! or Did the selectors try to make cracks in it ?