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Monday, January 1, 2007

Web Development with SEO in Mind

When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. They assume that whomever they hire to do their web design will put up a site and then submit it to the search engines and the traffíc will magically pour in. Unfortunately it takes more than that to drive search engine traffíc to your site, and even more unfortunately most developers don't program with SEO in mind, nor do they educate the client about the process involved in gaining traffíc from search engines.

Whether it's carelessness or a lack of knowledge, or a combination of the two, this often leads to a client that several months down the road doesn't understand why their site doesn't get any traffíc and isn't helping their business. A good designer will not only program with SEO in mind, but will also educate the client about the basic principles of SEO, whether they are the one who executes it or not.
Many times the clients I inherit have gone through this scenario and then face drastic on-site changes to get their site search engine friendly before we are even able to begin the arduous process of link building. Whether you are designing a site for yourself or for a client, following the simple steps below when programming will ultimately save the business time and monëy and result in a search engine friendly site that truly maximizes the online potential of the business.


1.Use Proper Tags for Headings, Bold Text, Italic Text, and Lists
2.Optimize Your Images
3.Avoid Canonical Problems
4.Get Rid of Session IDs if You have a PHP Site
5.Put CSS and JavaScrípt in External Files
6.Minimize the Use of Tables in Layouts
7.Validate Your Site

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